Brand Tone

Sensual, Empowering, Playful, and Confident

Brand Values

• •Self-Expression
• •Sensuality & Seduction
• •Confidence
• •Fantasy & Play
• •Variety & Choice

Best Practices

• •Develop a Tone of Voice Guide: Explicitly define the brand's voice (Sensual, Empowering, Playful, Confident) with examples of 'do's and don'ts' for vocabulary, sentence structure, and overall feeling. Share this with anyone creating content.
• •Focus on 'Feeling': When writing copy, always ask: 'How do we want the customer to *feel* when they read this and when they wear our product?' Let the desired emotions (confident, sexy, playful, empowered) guide word choices.
• •Use Evocative Language: Incorporate adjectives and verbs that appeal to the senses and emotions. Words like 'alluring,' 'seductive,' 'daring,' 'whisper,' 'embrace,' 'radiate,' 'playful,' 'captivate' align well with Coquette's tone.
• •Visual-Verbal Alignment: Ensure the copy perfectly complements the imagery. If the image is playful, the copy should echo that. If it's intensely sensual, the words should match that intensity. This creates a cohesive brand experience.
• •Speak to Aspiration and Transformation: Frame the products not just as garments, but as tools for transformation—how they help the wearer express a hidden side, boost their confidence, or step into a fantasy. The copy should reflect this aspirational quality.

Social Perception

Coquette is generally perceived by its customers as a go-to brand for lingerie that is fashionable, sexy, and offers a wide selection beyond basic everyday wear. They are seen as a source for items that help them feel confident, explore their sensuality, or fulfill a specific fantasy. The costume and themed lingerie are particularly notable in their perception. For those aware of the brand, it's likely associated with 'sexy lingerie,' 'costumes,' and perhaps a more risqué or adventurous side of intimate apparel. The name 'Coquette' itself (meaning a flirtatious woman) reinforces this. There's a strong association with special occasions, romantic encounters, or personal moments of wanting to feel particularly alluring. The brand is less about everyday utilitarian wear and more about statement pieces for intimate moments.

Copy Examples

• •Headline (Empowering & Sensual): Unleash Your Inner Siren. Discover the allure of Coquette. Body: From delicate lace that whispers secrets to bold designs that make a statement, find the piece that speaks your language of desire. Own your confidence.
• •Social Media Post (Playful & Confident): Tonight's forecast: 100% chance of enchantment. ✨ Which fantasy are you stepping into? #CoquetteLingerie #DreamWear Image: A captivating shot of a new, themed lingerie set.
• •Product Description Snippet (Sensual & Confident): Drape yourself in desire. This satin babydoll, with its daring plunge and delicate lace trim, isn't just lingerie—it's a declaration of your irresistible confidence. Feel exquisite.
• •Email Subject Line (Playful & Empowering): Ready to Play? Your Most Confident Look Awaits... Preview Text: Explore new arrivals designed to make you feel powerful and utterly captivating.
• •Website Banner (Sensual & Empowering): Coquette: Where Fantasy Meets Fierce. Shop styles that celebrate you.