Brand Tone

Inspiring, Educational, Trustworthy

Brand Values

• •Health and Wellness
• •Natural and Quality Ingredients
• •Innovation
• •Sustainability and Tradition
• •Customer Satisfaction
• •Bringing Chi to Life

Best Practices

• •Frame benefits around the idea of enhancing life energy, vitality, and overall well-being, not just sugar avoidance.
• •Provide valuable information about monk fruit, its benefits, and how it fits into a healthy lifestyle. Explain the 'why' behind the product.
• •Focus on the joy and freedom of guilt-free sweetness and the positive impact on health, rather than dwelling on the negatives of sugar.
• •Consistently highlight the natural origin of monk fruit, the quality of ingredients, and the absence of artificial additives.
• •Use recipes, user testimonials, and practical application examples to demonstrate how easily Lakanto integrates into everyday cooking, baking, and beverages, making a healthy lifestyle achievable and enjoyable.

Social Perception

Trusted Sugar Alternative, Premium Product, Lifestyle Enabler, Innovative Leader, Health-Focused

Copy Examples

• •Headline: Rediscover Sweetness. Naturally. Body: Tired of compromising taste for health? Lakanto Monkfruit Sweeteners offer the delicious sweetness of sugar without the calories or glycemic impact. Bake your favorite treats, sweeten your morning coffee, and live a healthier, happier life. It’s not just a sweetener, it’s a lifestyle. #DiscoverYourChi
• •Headline: Bake with Love, Not with Sugar. Body: Our 1:1 sugar replacement makes it easy to create delicious, guilt-free baked goods. Made from nature’s perfect monk fruit, Lakanto helps you keep your family’s health a priority without sacrificing the joy of your favorite recipes. Sweeten smarter, live better.
• •Headline: Your Keto Journey, Sweetly Supported. Body: Staying on track with your keto lifestyle is easier and more delicious with Lakanto. Our zero-carb, zero-glycemic sweeteners are perfect for all your keto creations. Fuel your body with what’s good, and enjoy every sweet moment.
• •Headline: From Ancient Fruit to Your Modern Kitchen. Body: For centuries, monk fruit has been prized for its natural sweetness and health benefits. We bring this ancient wisdom to you with our meticulously crafted sweeteners, grown sustainably and made with the highest quality ingredients. Taste the tradition, embrace wellness.
• •Headline: Sweet Responsibility: Good for You, Good for the Planet. Body: At Lakanto, we believe in creating products that nourish your body and honor the earth. Our monk fruit is sourced with care, supporting traditional farming communities and sustainable practices. Choose a sweetener that aligns with your values.