Brand Tone

aspirational, warm, and expert

Brand Values

• •Family & Heritage
• •Quality & Craftsmanship
• •Style & Trend Awareness
• •Customer Dedication
• •Value for Money

Best Practices

• •Lead with the Legacy: Always weave the family story into the narrative. Phrases like "From our family to yours," "Three generations of expertise," and "A 50-year legacy" reinforce trust and authenticity.
• •Balance Aspiration with Attainability: Use evocative and sophisticated language to describe the product's style and feel, but always ground it in the practical benefits of durability, value, and suitability for everyday life.
• •Speak as the Expert: Use confident and knowledgeable language. Explain the benefits of different materials (e.g., wool, viscose) and construction techniques (e.g., hand-loomed, million-point weave) to educate the customer and justify the quality.
• •Emphasize the "Why" Behind the "What": Don't just sell a rug; sell the feeling it creates. Connect the product to the lifestyle it enables—a cozy living room, a defined dining space, a welcoming home.
• •Maintain a Consistent Visual and Verbal Language: Ensure the tone of the copy always matches the high-quality, clean, and modern aesthetic of the photography. The words should feel as curated and stylish as the images.

Social Perception

The public perception of Coppola Home is that of a reputable, family-run Australian business specializing in quality rugs. Customers likely see them as a reliable source for stylish and durable floor coverings. The brand story adds a layer of authenticity and trustworthiness that distinguishes them from larger, more impersonal retailers. Their physical presence in Moore Park, coupled with a robust online store, suggests a well-established and accessible company.

Copy Examples

• •Define your space. Our collection of modern rugs is more than a foundation; it’s a statement. Crafted with passion, designed for living. Discover the piece that pulls your room together. #CoppolaHome #ModernRugs #InteriorDesignAustralia
• •From our family to yours, for 50 years. This End of Financial Year, bring home a piece of our heritage. Enjoy up to 50% off sitewide and find the perfect rug that’s been generations in the making. #CoppolaHome #EOFY #FamilyBusiness
• •Feel the difference quality makes. From plush wool to durable, easy-care fibers, our rugs are crafted to endure. We've spent three generations finding the world's best materials, so you can enjoy luxury and comfort underfoot, every day. #RugStore #HomeDecor #QualityCraftsmanship
• •A legacy of style. For over 20 years, this Belgian-crafted masterpiece has been our best-seller for a reason. With a million-point weave, it offers unparalleled density and definition, bringing timeless European elegance to contemporary Australian homes. A true family favourite.
• •It’s New, It’s Now, It’s You. Explore our latest arrivals. Inspired by global trends and grounded in our family’s passion for quality, our new collection is here. Find the perfect piece to anchor your home's story.