Brand Tone

Trend-focused and Youthful, Aspirational yet Accessible, Confident and Edgy, Community-Oriented (on social media), Direct and Informative (on website)

Brand Values

• •Innovation: Fostering new and pioneering designers and streetwear labels.
• •Accessibility: Making high-fashion inspired streetwear affordable and wearable.
• •Distinctiveness/Uniqueness: Providing customers with unique, high-quality pieces that stand out.
• •Empowerment: Giving designers a platform and customers access to trendsetting fashion.
• •Pushing Boundaries: Redefining streetwear and challenging style conventions.

Best Practices

• •Stay Dialed into Youth & Street Culture: Continuously use current slang, references, and aesthetics relevant to streetwear and techwear (e.g., "glitch out," "decoded," "future-proof," "level up your fit game").
• •Emphasize Uniqueness and Trendsetting: Highlight what makes the products and the brand stand out. Use words like "pioneering," "innovative," "distinctive," "next-level," "avant-garde."
• •Balance Aspiration with Accessibility: While showcasing high-concept fashion, always bring it back to wearability and affordability, reinforcing the mission to make these styles accessible.
• •Maintain Confidence, Avoid Arrogance: The tone should be bold and self-assured in its style offerings, but remain welcoming and inclusive, especially when addressing customer service concerns. The brand aims to "empower," not intimidate.
• •Be Visually and Verbally Cohesive: Ensure the language used in captions, descriptions, and ads mirrors the edgy, futuristic, and clean aesthetic often seen in their product photography and website design. For example, use sharp, concise sentences alongside more evocative, descriptive language.

Social Perception

Seen as a source for unique, trendy streetwear and techwear, particularly for those interested in brands like Argue Culture. The brand is recognized as a 'global fashion incubator.' Mixed perception due to concerns regarding customer service, with some customers reporting slow responses, ignored refund requests, and issues with receiving orders.

Copy Examples

• •FUTURE FORWARD. 🛰️ Our latest drop channels cyber-mech aesthetics with street-ready comfort. Don't just follow trends, wear the future. Tap to shop the [Product Name] before it glitches out.
• •COPPING ZONE: DECODED. Explore the new collection where high-fashion concepts meet raw streetwear energy. Unique pieces, accessible to you. Shop Tomorrow's Look, Today.
• •Access Granted: Up to 50% Off Future-Proof Streetwear. *Body Snippet:* Your portal to next-level style just opened wider. Cop the techwear and avant-garde pieces you’ve been eyeing at prices that won't crash your system. Limited time.
• •Level up your fit game. 🎮 Mixing the [Brand Name] cargos with our CZ Basics tee. Edgy, unique, 100% you. What are you copping next? #CoppingZone #StreetwearStyle #TechwearFashion #OOTD
• •Engineered for the urban explorer. This [Jacket Name] isn't just outerwear; it's a statement. With [mention 2-3 unique features like asymmetrical zips, reflective panels, unique fabric], it’s designed for those who lead, not follow. Make it the core of your distinct style.