Brand Tone

Professional, Experienced, and Innovative. The language is formal, confident, direct, informative, and built to instill trust in a B2B client base that values reliability and quality.

Brand Values

• •Quality and Excellence
• •Sustainability
• •Innovation and Customization
• •Reliability and Service
• •Heritage and Experience

Best Practices

• •Maintain a Professional & Expert Tone: Always use clear, professional, and confident language. Avoid slang, overly casual phrasing, or humor. The goal is to communicate expertise and reliability.
• •Lead with a Value Proposition: Structure copy to immediately address the needs of a B2B client: efficiency, reliability, cost-effectiveness, and quality. Start with how Coppice solves a problem for their business.
• •Weave in Core Values: Consistently integrate keywords related to the brand's core values 'quality,' 'innovation,' 'sustainability,' 'service,' and 'experience' across all written content, from social media to technical data sheets.
• •Use Data and Specifics: Strengthen claims with tangible data when possible. Mentioning 'over 50 years of experience,' '100% recyclable,' or specific accreditations like 'BRC/IOP AA rating' adds credibility that resonates with a B2B audience.
• •Adapt for the Platform, Not the Tone: While the core tone remains professional, the format should adapt. LinkedIn posts can be concise and use hashtags, while website copy can be more detailed, and headlines should be bold and declarative. The voice is consistent, but the delivery mechanism changes.

Social Perception

Perceived as an established, large-scale, reliable industrial B2B manufacturer; a modernized legacy company and key player in the European packaging industry with a strong reputation for quality, sustainability, and expertise; a trusted supplier for major food producers and retailers.

Copy Examples

• •Subject: Innovation in Action: Introducing the DuraSeal Range for Maximum Freshness. For over 50 years, Coppice has delivered packaging that protects and preserves. Today, we continue that tradition with our new DuraSeal smoothwall trays. Engineered for an airtight seal, they extend shelf life for high-value chilled and frozen foods. A 100% recyclable aluminum solution that protects your product, your brand, and the planet. Discover the future of food packaging. #Coppice #SustainablePackaging #FoodInnovation #PackagingSolutions #B2B
• •Engineering Excellence in Sustainable Packaging. For five decades, the food industry's leading brands have trusted Coppice for innovative, reliable, and 100% recyclable aluminum packaging solutions. Partner with the experts.
• •Our Smoothwall Aluminium Trays offer superior strength and a premium finish for ready-to-cook meals, high-quality meats, and deli products. Tri-ovenable and compatible with heat-sealing and MAP processes, these containers provide a leak-proof barrier that ensures product integrity from your facility to the consumer's table. Enhance your brand with custom lacquers and embossing.
• •Coppice: Quality, Delivered. Sustainability, Guaranteed.
• •Is Your Packaging Costing You More Than Just Money?