Brand Tone

friendly, approachable, enthusiastic, and family-oriented. aspirational yet relatable. current and trend-aware

Brand Values

• •Family
• •Customer Connection/Service
• •Affordability & Quality
• •Confidence & Beauty
• •Passion for Fashion
• •Community

Best Practices

• •Develop a "Brand Voice Chart": Create an internal document that outlines the key characteristics of the Copper Rose voice (e.g., Friendly, Enthusiastic, Relatable, Positive, Family-Oriented, Inclusive) with "do's and don'ts" examples. This ensures anyone creating content is aligned.
• •Use "We" and Inclusive Language: Consistently use "we" to refer to the boutique (reinforcing the team/family aspect) and address the audience directly with "you." Use inclusive language that makes everyone feel welcome.
• •Incorporate Storytelling: Share the "why" behind the boutique – the mother-daughter story, the passion for making women feel good. This resonates on a personal level and reinforces the brand's authenticity and family values.
• •Consistent Visuals and Language on Social Media: Ensure that the friendly and enthusiastic tone in the text is matched by visuals (bright, positive imagery, perhaps featuring the owners or happy customers – with permission) and consistent use of relevant emojis that fit the brand personality.
• •Engage Authentically: Respond to comments and messages in the same friendly, approachable tone. Personalize responses where possible. This reinforces the "treating customers like family" value and builds community.

Social Perception

Generally positive with customers praising the cute clothes, good quality, friendly staff, and fast shipping. Customers appreciate the mix of trendy, boho, and sometimes western-influenced styles. The mother-daughter dynamic and their combined styles are seen as a strength in providing variety. They have an active online community.

Copy Examples

• •Sunshine in a dress! ☀️ This new floral maxi just dropped, and we're obsessed! Perfect for weekend brunches or chasing sunsets. Feel beautiful, feel confident, feel YOU! Tap to shop or visit us in-store – we’d love to see you! #CopperRoseStyle #NewCollection #FeelGoodFashion #BoutiqueLove #ShopLocal
• •Hey gorgeous! 👋 Your wardrobe called, and it's craving a little Copper Rose refresh! From chic everyday wear to that perfect special occasion piece, our mom-daughter team has curated the latest trends with love, just for you. Come say hi and let us help you find something that makes you sparkle! ✨ Shop online 24/7 or visit our [Town/Area] boutique! #CopperRoseBoutique #FamilyRun #TrendyAndAffordable #StyleForEveryStory
• •✨ NEW Arrivals + A Little Treat Just For You! ✨ Hey [Customer Name], get ready to fall in love! Our latest collection is here, packed with pieces handpicked by Haley and GayLynn to make you feel amazing. Plus, because we adore our Copper Rose family, here's a little something to brighten your day...
• •Meet your new go-to! This [Top Name] top is all about effortless style and amazing comfort. Dress her up with a skirt and heels, or keep it casual with your favorite jeans. Made with love and designed to make you feel fabulous, no matter where your day takes you. You’ll wonder how you lived without it! 😉 #VersatileStyle #CopperRoseFinds #CuteAndComfy
• •One jacket, THREE amazing looks! 😍 Which one is your fave? Let us know in the comments! 👇 Shop this must-have piece on our app or website! #StyleHack #OutfitInspo #CopperRoseBoutique #TikTokFashion #HowToStyle