Brand Tone

Friendly, Approachable, Trendy, Current, Community-Oriented & Local, Enthusiastic and Positive, Helpful and Service-Oriented

Brand Values

• •Customer Experience: Striving to bring a "great shopping experience" both in-store and online.
• •Community Focus: Serving their local community in Russellville.
• •Trendiness & Style: Providing current and fashionable clothing and accessories.
• •Inclusivity: Carrying sizes Small to 3X demonstrates a commitment to a wider range of customers.
• •Personal Connection: The owners' personal sign-off ("XOXO, Caleb, Paige & Amelia") suggests a family-run feel and desire for personal connection.
• •Adaptability & Dream Realization: The story of taking over during a pandemic to fulfill a dream.

Best Practices

• •Develop a "Brand Voice Chart": List key characteristics (e.g., Friendly, Enthusiastic, Trendy, Southern Charm-tinged, Helpful) with "Do's" and "Don'ts" for language. For example, DO use emojis where appropriate, DO use contractions for a conversational feel. DON'T use overly formal language or industry jargon.
• •Know Your Audience: Write as if you're talking to your ideal customer – a friend who loves fashion, appreciates good service, and enjoys a local touch. Use language and references they'll connect with.
• •Be Consistent Across Platforms: While the format might change (e.g., shorter captions on Instagram, potentially longer on Facebook or email), the core friendly, enthusiastic, and helpful tone should remain the same.
• •Use Storytelling: Share the "why" behind the brand, feature customer stories (with permission), or talk about the inspiration for a new collection. This builds connection and reinforces the personal, community-oriented values.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Personalize responses where possible, showing genuine care for the customer.

Social Perception

Positive: Customers generally perceive Copper Pig as a go-to local boutique for trendy and unique clothing. Friendly & Welcoming: The staff and atmosphere are consistently highlighted as positive. Good Value: Prices are considered reasonable for the boutique experience and product quality. Stylish Resource: Seen as a place to find current fashion and get styling advice. Support for Local Business: Customers appear to appreciate supporting a local establishment.

Copy Examples

• •☀️ Hello sunshine! ☀️ Our newest collection of vibrant summer dresses & tops just dropped, and trust us, you NEED these in your life! 😍 Swing by the store or tap the link in bio to shop these beauties before they're gone! Which piece is calling your name? 👇 #CopperPigStyle #NewCollection #SummerFashion #RussellvilleBoutique #ShopLocalAR
• •Treat yourself! 🎉 Our [Specific Sale, e.g., End-of-Season] Sale is ON NOW! Score amazing deals on your favorite styles – but hurry, these finds won't last long! Perfect time to grab that piece you've been eyeing. 😉 Shop online 24/7 or visit us in-store! #CopperPigSale #BoutiqueDeals #FashionSteals #LimitedTime
• •Happy [Day of the week], Russellville! 👋 We love being part of this amazing community. What are your favorite local spots or weekend plans? Share below – we're always looking for new recommendations (when we're not busy finding cute new arrivals for you, that is! 😉) XOXO, The Copper Pig Team #CopperPigLovesRussellville #CommunityLove #ShopSmall
• •(Video showing 3 ways to style a versatile top) One top, THREE ways! ✨ Watch how we take our best-selling [Product Name] top from casual day out to date night ready! Which look is your fave? Let us know! 👇 You can grab this must-have piece online or in-store. #CopperPigStyling #VersatileFashion #OutfitInspo #StyleHack #BoutiqueFashion
• •From a dream to your new favorite outfit! ✨ Copper Pig is all about bringing you fabulous fashion with a friendly smile, right here in Russellville (and online too!). We pour our hearts into curating pieces you'll love, from size S to 3X. Thanks for being part of our journey! ❤️ #CopperPigStory #FamilyBusiness #PassionForFashion #ShopCopperPig