Brand Tone

Sophisticated yet Approachable, Friendly and Engaging, Helpful and Informative, Aspirational and Stylish

Brand Values

• •Exceptional Customer Service
• •Quality and Curated Selection
• •Revolutionizing Style/Fashion Experience
• •Building a Loyal Following/Community
• •Effortless Beauty and Style

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., sophisticated, warm, inspiring, witty), key messaging themes, preferred vocabulary (and words to avoid), and a consistent point of view. This ensures everyone writing for the brand is aligned.
• •Focus on "Sophisticated yet Approachable": Ensure language is elevated and reflects quality but avoids being overly exclusive or intimidating. Use welcoming and inclusive phrasing. For example, instead of just saying "luxury items," use phrases like "beautifully crafted pieces" or "styles you'll love."
• •Emphasize the "Experience" and "Service": Go beyond just describing products. Talk about the feeling of shopping at Copper Penny, the personalized service, and the joy of finding the perfect piece. Use words like "discover," "curate," "experience," "guidance."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For Instagram, where visuals are key, the copy should enhance the stylish and aspirational imagery with concise, engaging captions.
• •Know Your Audience and Speak Their Language: Understand the aspirations, needs, and communication style of the target customer (likely sophisticated women who appreciate quality and style). Tailor the language to resonate with them, focusing on benefits and how Copper Penny enhances their lifestyle.

Social Perception

Trusted and Reputable, Fashion-Forward and Stylish, Service-Oriented, A Destination Boutique

Copy Examples

• •New Arrivals Post (Instagram/Facebook): "Step into effortless elegance. ✨ Our latest collection has just landed, featuring handpicked designer pieces that blend timeless style with modern sophistication. Discover your new favorite look. #CopperPennyStyle #NewCollection #DesignerFashion #BoutiqueShopping"
• •Styling Tip Email Subject: "Unlock Your Signature Style with Copper Penny" - Body Snippet: "At Copper Penny, we believe style is personal. This week, we're sharing our top tips on how to take [Specific Designer Piece, e.g., a Bella Dahl maxi dress] from sun-drenched days to starlit evenings. Let us help you curate a wardrobe that’s uniquely you. Visit us in-store for a complimentary styling consultation!"
• •Website Banner for Sale: "Indulge in Designer Style: Enjoy [X]% Off Select Treasures. Curated for the discerning woman who values quality and effortless chic. Shop the Copper Penny sale now."
• •Facebook Event Promotion (Trunk Show): "You're Invited! ✨ Experience the exclusive [Designer Name] Trunk Show at Copper Penny [Location] on [Date]. Be the first to explore the stunning new collection, meet the designer representative, and enjoy personalized styling advice. It's more than shopping; it's a Copper Penny experience. RSVP today!"
• •Brand Story Snippet (Website About Us): "Since 1987, Copper Penny has been dedicated to bringing you a curated selection of the finest designer apparel, footwear, and accessories. We believe in fashion that empowers, in service that delights, and in an experience that makes you feel truly special. Discover the Copper Penny difference."