Brand Tone

Authentic & Passionate, Artistic & Creative, Laid-back & Cool, Community-Oriented & Supportive, Vintage-Inspired & Timeless

Brand Values

• •Artistry & Originality
• •Quality & Durability
• •Music Community Support
• •Authenticity
• •Collaboration
• •Vintage Appeal & Timeless Style

Best Practices

• •Embrace Vernacular & Personality: Use conversational, slightly informal language that reflects the Austin/Southwestern vibe (e.g., "y'all," "ain't," "rad"). Don't be afraid to let the passion for music and vintage style shine through with enthusiastic and descriptive words.
• •Storytelling is Key: Weave narratives around the products – their inspiration (music, culture), how they're made (hand-dyed, stone-washed), and who they're for (musicians, fans, free spirits).
• •Highlight Core Values Consistently: Regularly mention the commitment to quality, originality, supporting musicians, and the vintage/Southwestern aesthetic in product descriptions, social media, and all communications.
• •Visuals and Voice Alignment: Ensure the language used complements the visual imagery of the products and brand (e.g., rustic, vintage, vibrant, connected to music scenes). The lookbook's "Tex-Mex rockabilly aesthetic" should be mirrored in the copy.
• •Authentic Engagement: When interacting with customers (reviews, social media comments), maintain the same friendly, genuine, and slightly laid-back tone. Reinforce the community aspect of the brand.

Social Perception

High-Quality Products, Unique and Appealing Designs, Comfortable Apparel, Good Customer Service, A Brand with Character

Copy Examples

• •Instagram Post (Showcasing a new Tee): Spun from Austin vibes and pure Southwestern soul. Our latest tee isn't just soft, it's a story waiting to be worn. Like your favorite well-loved record, it only gets better with time. Designed for the stage, the street, and everywhere your rhythm takes you. Supporting local artists with every thread. #CopperCoyote #AustinMusic #VintageInspired #FutureVintage #SouthwesternStyle
• •Product Description (for a Hand-Dyed Bandana): Each one a bit different, just like the Austin bands we love. Hand-dyed right here in the heart of Texas, this bandana ain't just an accessory, it's a piece of our vibe. Ready for festival sun, dusty trails, or just adding a touch of outlaw cool to your day. 100% cotton, 100% original. A slice of the proceeds helps keep the local music scene vibrant. Rock on.
• •Email Newsletter Snippet (Announcing an Artist Collaboration): Y'all, get ready! We've been jamming with the incredible [Artist Name] to cook up something truly special. Think their raw sound meets our retro threads – a collection born from Austin's heart. Stay tuned for a line that’s as original as the music that inspires it. Because at Copper Coyote, we’re all about blending style + sound.
• •"About Us" Page Excerpt: Born from sun-drenched Austin days and a deep-rooted love for the tunes that define us, Copper Coyote is more than just a clothing label – it's a nod to the timeless cool of Southwestern heritage and the vibrant pulse of live music. We craft future vintage, pieces designed with passion, built to last, and always ready for the next encore. And with every stitch, we're dedicated to lifting up the emerging artists who are the lifeblood of our city.
• •Facebook Ad (Targeting Music Festival Goers): Festival season is calling. Answer it in style that’s as authentic as your favorite headliner. Copper Coyote brings you vintage-inspired gear, born in Austin, and made for the moment. From hand-dyed bandanas to tees that feel like they've seen a thousand shows – find your anthem piece. Plus, you're supporting emerging musicians with every buy. Look good, feel good, do good. Shop the collection -> [Link]