Brand Tone

Sophisticated Lifestylist, Curated & Discerning, Warm & Inviting, Authentic & Timeless, Appreciative & Knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Simple Elegance & Practicality
• •Curated Selection
• •Community & Tradition
• •Seasonality & Freshness
• •Aesthetic Cohesion

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials, thoughtful design, and enduring nature of the products.
• •Use Evocative and Sensory Language: Describe how products look, feel, and contribute to a refined and comfortable lifestyle. For food items, focus on freshness, flavor, and artisanal quality.
• •Maintain a Warm and Knowledgeable Voice: Share insights about the products, their origins, or how to best use/care for them, as a trusted curator would.
• •Reflect Understated Elegance: Avoid overly casual slang or overly aggressive sales tactics. The language should be polished yet approachable, aligning with a sophisticated but welcoming brand.
• •Connect to Core Values: Regularly weave in themes of authenticity, timelessness, the joy of simple pleasures, and the spirit of a modern general store in your communications.

Social Perception

A High-End General Store, Tastefully Curated, A Destination, Charming & Aspirational, A Local Gem

Copy Examples

• •Discover the timeless beauty of handcrafted ceramics. Each piece tells a story of tradition and artistry, ready to become a cherished part of your home. Explore the new collection at Copper Beech, where quality endures.
• •Welcome the flavors of the season. Our pantry is stocked with carefully selected ingredients to inspire your next culinary creation – from local honey to imported delicacies. Taste the difference at Copper Beech by the Sea.
• •Drape your home in simple elegance. Our new linen throws offer a touch of understated luxury and comfort, perfect for cozy evenings and slow mornings. Crafted for lasting beauty, available now at Copper Beech.
• •Fresh from our kitchen to yours. Savor wholesome, chef-prepared salads, sandwiches, and baked goods made with the finest local ingredients. A taste of Copper Beech, ready when you are.
• •At Copper Beech, we believe in the art of living well – surrounding ourselves with authentic, beautiful things that bring joy to everyday moments. Visit us in Bellport and find inspiration for your home and table.