Brand Tone

Innovative and Forward-Thinking, Informative and Empowering, Problem-Solver, Customer-Centric and Approachable, Passionate and Mission-Driven

Brand Values

• •Sustainability and Environmental Responsibility
• •Innovation and Technology
• •Ease of Use and Accessibility
• •Health and Well-being
• •Quality and Craftsmanship
• •Empowerment

Best Practices

• •Lead with a Solution, Emphasize Benefits: Always frame product features around the problems they solve for the homeowner (e.g., \"no expensive rewiring,\" \"cook during an outage,\" \"healthier air\"). Highlight tangible benefits like ease, cost savings (long-term and installation), health improvements, and environmental impact.
• •Use Empowering and Confident Language: Employ words that inspire action and confidence in the technology and the brand. Phrases like \"Take control,\" \"Unlock the potential,\" \"The future is...\" convey leadership and innovation.
• •Educate, Don't Just Sell: Provide clear, concise explanations of how the technology works and why it matters. Break down complex concepts (like battery integration or off-peak charging) into easily understandable benefits.
• •Maintain a Forward-Looking Perspective: Consistently tie products and messaging back to the broader vision of a sustainable, all-electric future. Use aspirational language that resonates with consumers looking to make a positive change.
• •Incorporate Customer Voice and Stories: Leverage testimonials and real-life examples to build trust and make the benefits more relatable. Showcase how Copper products are making a difference in people's homes and lives.

Social Perception

Positive for Innovation, Early Adopter Appeal, Slight Caution due to Newness, Seen as a Solution Provider, High-Quality Perception

Copy Examples

• •Headline: Ditch the Gas, Not Your Electrical Panel. Meet Charlie. Body: Upgrade to powerful induction cooking without the costly rewiring. Copper’s Charlie range with integrated battery technology plugs into your standard outlet, making home electrification simpler than ever. Cook cleaner, safer, and smarter.
• •Headline: The Future of Your Kitchen is Here. And It’s Electric. Body: Imagine a kitchen that’s better for your family’s health and the planet. Copper appliances make it possible. Experience the precision of induction and the peace of mind of clean energy, all beautifully designed for your home.
• •Headline: Powerful Cooking. Smart Energy. No Compromises. Body: Don’t let an outdated electrical system hold you back. Copper’s battery-integrated appliances deliver the power you need for modern electric living, charging when the grid is cleanest. It's time for an upgrade that’s as intelligent as it is beautiful.
• •Headline: Breathe Easier, Cook Better. Your Home, Electrified. Body: Gas stoves can impact indoor air quality. Make the switch to Copper's electric induction range for a healthier home environment and a superior cooking experience. Effortless installation, exceptional performance.
• •Headline: Join the Home Electrification Revolution, Seamlessly. Body: Copper is making it easier than ever to transition to an all-electric home. Our innovative appliances are designed to overcome common hurdles, empowering you to save money, reduce your carbon footprint, and enjoy a more resilient home.