Brand Tone

Conscious, Elegant, Artisan, Friendly, Proudly French/Local

Brand Values

• •Sustainability/Eco-responsibility
• •Design and Aesthetics
• •Quality and Craftsmanship
• •Local Production (Made in France)
• •Innovation
• •Customer Satisfaction

Best Practices

• •Prioritize 'Eco' and 'Sustainable' Language: Consistently use terms like 'eco-friendly,' 'sustainable,' 'recycled materials,' 'bioplastic,' 'eco-responsible,' and 'conscious living' to reinforce core values.
• •Emphasize French Origin and Craftsmanship: Regularly mention 'Made in France,' 'designed in Annecy,' or 'crafted in our French workshop' to highlight local production and artisan quality.
• •Maintain a Minimalist and Elegant Voice: Use clear, concise language. Avoid overly casual slang or overly technical jargon. Focus on a sophisticated yet accessible tone that matches the product aesthetic.
• •Tell the Story: Briefly incorporate elements of the founders' passion and the brand's journey (e.g., combining art/photography backgrounds with a desire for eco-friendly design) to build connection.
• •Be Transparent and Informative: Clearly communicate product materials and benefits (e.g., durability, how to care for items) to build trust and manage expectations, as seen in their FAQ.

Social Perception

Highly Positive, Trusted, Appreciated for Eco-Friendliness, Admired for Design, Seen as Unique

Copy Examples

• •Elevate your space, consciously. Our [Product Name], 3D printed in our Annecy workshop from recycled wood and corn-based bioplastic, brings minimalist design and nature's touch to your home. Discover sustainable elegance. #CopoEcoDesign #MadeInFrance #SustainableLiving
• •Thoughtfully Designed, Sustainably Crafted. Explore unique eco-friendly decor, born in the French Alps. #HomeDecor #EcoFriendly #MinimalistDesign
• •Inspired by nature, crafted with care. Introducing our latest collection of eco-responsible pieces, designed to bring serene style and a touch of French artistry into your everyday. Discover the new arrivals.
• •At Copo Design, we believe beauty and responsibility go hand in hand. From our workshop in Annecy, we passionately create minimalist home decor using innovative, eco-friendly materials. It's more than design; it's a commitment to a gentler footprint.
• •Meet the [Product Name] – where French craftsmanship meets sustainable innovation. Each piece is lovingly 3D printed in our studio using a unique blend of recycled wood and plant-based materials, offering timeless style that's kind to the earth.