Brand Tone

Passionate, Purpose-Driven, Informative, Transparent, Design-Conscious, Aesthetic, Friendly, Approachable, Creative, Innovative

Brand Values

• •Sustainability & Eco-Responsibility
• •Circular Economy
• •Made in France & Local Craftsmanship
• •Design & Aesthetics
• •Innovation
• •Transparency

Best Practices

• •Ensure that the core values of sustainability, French craftsmanship, and design innovation are subtly or overtly present in most communications.
• •Don't just say "eco-friendly." Mention "recycled wood," "cornstarch bioplastic," or "3D printed in Annecy." This builds credibility and reinforces the brand's transparency.
• •Use Evocative Language for Design: Words like "minimalist," "modern," "elegant," "unique texture," and "thoughtfully designed" can convey the aesthetic appeal.
• •Focus on the positive impact of choosing sustainable products and the beauty they bring, rather than dwelling on environmental problems. Inspire customers to be part of a solution.
• •Share the story of the founders, the "Made in France" aspect, and the passion behind the brand. Use a friendly and approachable tone, especially in direct customer interactions and social media. Respond to feedback thoughtfully.

Social Perception

Positive, appreciative of eco-consciousness and design quality, appealing to wholesale buyers, international reach.

Copy Examples

• •Headline for a new lamp: "Illuminate Your Space, Sustainably. Discover the Art of Light, Crafted from Recycled Wood & Cornstarch."
• •Instagram Caption: "Meet the [Product Name]! ✨ More than just a beautiful design, it’s a small step towards a circular future. Each piece is 3D printed with love in our French workshop using innovative eco-materials. How would you style yours? #CopoDesign #EcoDecor #SustainableLiving #MadeInFrance"
• •Product Description Snippet: "Crafted with purpose in the heart of the French Alps, our [Product Type] isn't just an object—it's a statement. Made from a unique blend of [material 1, e.g., recycled wood fibers] and [material 2, e.g., corn-based bioplastic], it embodies our commitment to beautiful design that’s kind to our planet."
• •Email Subject Line for a Promotion: "Bring Eco-Chic Home: Fresh Designs from Copo, Made Just for You."
• •About Us Snippet: "At Copo Design, we believe beauty and responsibility go hand-in-hand. Born from a passion for design and a desire to make a difference, we transform sustainable materials into unique decorative pieces, all lovingly made in France. Join us in celebrating a more circular way of living."