Brand Tone

Authentic, Transparent, Educational, Informative, Passionate, Committed, Community-Oriented, Friendly, Ethical, Responsible

Brand Values

• •Animal Welfare
• •Sustainability & Environmental Stewardship
• •Health & Nutrition
• •Transparency
• •Quality
• •Community
• •Family-Owned

Best Practices

• •Prioritize "Why" Over "What": Always connect product features back to core values. Instead of just saying "pasture-raised chicken," explain *why* it matters: "Our chickens thrive on open pastures, living naturally and stress-free, which not only honors them but results in more flavorful and nutritious meat for you."
• •Use Authentic, Down-to-Earth Language: Avoid overly corporate or jargony speak. Write as if you're talking to a neighbor at the farmers' market – be clear, honest, and relatable. Share stories from the farm.
• •Emphasize Transparency and Education: Actively invite questions and provide information about your farming methods. Use phrases like "We believe you have a right to know..." or "Here’s how we ensure..." This builds trust and reinforces your commitment to openness.
• •Show, Don't Just Tell, Animal Welfare: Instead of simply stating "humane treatment," describe the conditions: "Our pigs have ample space to root and forage," "Our poultry enjoys daily access to sunshine and fresh greens." Visuals on social media should support these descriptions.
• •Maintain a Consistent Voice of a Passionate, Caring Farmer: Whether it's a social media post, website update, or email, the voice should consistently reflect the dedication and personal commitment of the Frary family to their animals, land, and customers. This includes a tone of respect for the animals and the environment.

Social Perception

Trusted Source for Ethical Meat, High-Quality Products, Dedicated to Animal Welfare, Valued Local Producer, Transparent and Approachable

Copy Examples

• •Instagram Post (Image: Happy chickens on lush pasture): Sunshine, fresh air, and green grass underfoot – that's the Copicut Farms way! 🐔☀️ Our chickens live their best lives on pasture, foraging naturally, because we believe happy, healthy animals mean delicious, nutritious food for your family. Taste the difference humane farming makes. #PastureRaised #KnowYourFarmer #EatLocalMA #CopicutFarms #EthicalEating
• •Facebook Ad (Targeting local families interested in healthy food): Tired of wondering where your meat comes from? At Copicut Farms, transparency is our promise. We're a local, family-owned farm in Dartmouth, MA, committed to raising our animals humanely on chemical-free pastures and with non-GMO feed. From our farm to your table, experience the quality and care in every bite. Learn more about our farm shares and home delivery: [Link to website] #CopicutFarms #SustainableFarming #HealthyFoodForFamilies #MassachusettsFarms
• •Website Homepage Headline & Sub-headline: Headline: Copicut Farms: Naturally Raised, Exceptionally Delicious. Sub-headline: Experience the superior taste and nutritional benefits of pasture-raised chicken, pork, lamb, and eggs from our family farm in Dartmouth, Massachusetts. We're committed to animal welfare, environmental stewardship, and our local community.
• •Farmers' Market Flyer Snippet: Meet Your Farmers! 👨‍🌾👩‍🌾 Copicut Farms is here today with fresh, pasture-raised chicken, eggs, and pork. Raised with respect on our Dartmouth farm – no GMOs, no chemical pastures, just happy animals and healthy food. Ask us about our sustainable practices!
• •Email Newsletter Subject & Excerpt (for CSA sign-up): Subject: Savor the Season: Join Copicut Farms' Pasture-Raised Meat & Egg Share! Excerpt: Dear Friends, connect with your food source like never before! Our Farm Share program brings you a regular supply of the freshest, most ethically-raised meats and eggs directly from our pastures to your kitchen. By joining, you support sustainable farming, enjoy nutritious food, and become part of the Copicut Farms family. Spaces are limited – secure your share today!