Brand Tone

Professional & Expert, Aspirational & Inspiring, Supportive & Educational, Quality-Focused & Reliable, Engaging & Community-Oriented

Brand Values

• •Quality & Excellence
• •Creativity & Artistic Expression
• •Longevity & Sustainability
• •Innovation & Heritage
• •Versatility

Best Practices

• •Emphasize Quality and Professionalism: Consistently use terms that reflect the premium nature of the markers ("professional-grade," "unrivaled quality," "precision tools").
• •Highlight the Creative Potential: Focus on how Copic empowers artists to achieve their creative vision, showcasing the vast color range and blending capabilities as tools for expression.
• •Educate and Inspire: Share tips, tutorials, and artist spotlights. Use copy that encourages learning and experimentation, positioning Copic as a partner in artistic growth.
• •Reinforce Longevity and Value: While acknowledging the premium price, frame it as a worthwhile investment by consistently mentioning the refillable ink and replaceable nibs.
• •Foster Community and Aspiration: Use inclusive language that speaks to both professional artists and passionate hobbyists. Feature user-generated content and testimonials to build social proof and a sense of belonging.

Social Perception

The "Gold Standard", Aspirational Purchase, Superior Performance, Valued for Longevity, Community Endorsed, Primary Concern is Cost

Copy Examples

• •Headline: Unlock Your Vision. Unrivaled Color. Body: Experience the seamless blend and vibrant precision that only Copic Sketch markers deliver. With 358 colors, your creativity knows no bounds. Elevate your art.
• •Headline: Invest in Your Art. Create for a Lifetime. Body: Copic markers are more than just tools; they're a commitment to quality. Refillable ink, replaceable nibs – designed to last as long as your passion.
• •Headline: From Professional Renderings to Passion Projects. Body: Trusted by industry leaders in design, manga, and illustration, Copic offers the control, consistency, and quality your art deserves, whatever your style.
• •Headline: The Artist's Choice. The World's Palette. Body: Join a global community of creators who choose Copic for its legendary blendability and unmatched range. Discover the Copic difference today.
• •Headline: Feel the Flow. See the Difference. Body: Copic's iconic Super Brush nib and premium alcohol ink combine for an unparalleled coloring experience. Smooth, vibrant, and effortlessly blendable – every stroke a masterpiece.