Brand Tone

Inspirational, Passionate, Supportive, Community-Focused, Professional, Authoritative, Educational, Helpful, and Appreciative

Brand Values

• •Quality & Excellence
• •Creativity & Artistic Expression
• •Community
• •Longevity & Sustainability
• •Versatility & Innovation
• •Education & Empowerment

Best Practices

• •Always Be Inspiring: Use language that sparks creativity and passion. Focus on the possibilities that Copic markers unlock for artists.
• •Champion the Community: Regularly feature user-generated content, host contests, and use community-centric hashtags. Actively respond to comments and engage in conversations to foster a supportive environment.
• •Educate and Empower: Share tips, techniques, and product knowledge. Position Copic Australia not just as a supplier but as a resource for artistic growth.
• •Emphasize Quality and Heritage: Consistently reinforce the premium nature of Copic markers, their Japanese origin, and their status as a professional-grade tool known for longevity.
• •Maintain Visual & Verbal Cohesion: Ensure that the vibrant, high-quality visuals synonymous with Copic art are matched by enthusiastic, positive, and professional language across all platforms.

Social Perception

High-Quality & Professional Grade, Aspirational, Investment, Strong Community, Reliable Distributor, Occasional Issues

Copy Examples

• •Headline: Unleash Your Vision. Body: Dive into a world of vibrant color and seamless blending with Copic Australia. The preferred choice for artists who demand quality and versatility. What will you create today? #CopicAU #WorldsBestMarkers
• •Headline: Your Art, Our Community. Body: Join thousands of Australian artists! Share your Copic creations with #CopicMasterpieceAU and get a chance to be featured. Let's inspire each other!
• •Headline: Invest in Brilliance. Last a Lifetime. Body: Copic markers aren't just tools, they're an investment in your passion. Refillable ink, replaceable nibs, and 358 colours of pure inspiration. Build your legacy collection.
• •Headline: Master the Blend. Elevate Your Art. Body: From subtle gradients to bold transitions, discover the art of Copic blending. Explore our tutorials and tips on copicmarker.com.au and take your skills to the next level. #CopicTips #ArtTutorial
• •Headline: The Perfect Hue for Every Idea. Body: With 358 colours, the Copic system offers unparalleled choice for illustrators, designers, and crafters. Find your unique palette with Copic Australia and bring your imagination to life.