Brand Tone

Cool & Confident, Modern & Minimalist, Aspirational yet Achievable, Quality-Focused, Youthful & Trendy (especially on TikTok)

Brand Values

• •Style & Aesthetics: A deep appreciation for modern, Scandinavian-inspired style.
• •Quality & Efficacy: Commitment to providing high-performing hair styling products.
• •Simplicity & Effortlessness: The idea that looking good doesn't have to be complicated.
• •Confidence: Empowering individuals through products that help them look and feel their best.
• •Authenticity: Encouraging a genuine and personal expression of style.

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid jargon or overly complex sentences. Think 'less is more,' reflecting the minimalist aesthetic.
• •Focus on the 'Effortless' Outcome: Highlight how the products make styling easy and achieving a great look straightforward, appealing to the desire for convenience without sacrificing style.
• •Use Confident and Assured Language: Speak with authority about style and product efficacy, but avoid arrogance. The tone should be self-assured, not boastful.
• •Incorporate Lifestyle Elements: Connect the products to the broader aspirational lifestyle of Copenhagen – modern, design-conscious, and effortlessly cool. Use words that evoke this feeling.
• •Adapt to the Platform, Maintain the Core: While the expression might vary slightly (e.g., more playful on TikTok), the core values of quality, style, and simplicity should remain consistent across all communication channels.

Social Perception

Positive Association with Scandinavian Style, Effective Product, Modern & On-Trend, Emerging Brand

Copy Examples

• •Instagram Post (Image: Sleek, styled hair with product): Copenhagen cool, bottled. Master your look with effortless hold and a touch of Scandi simplicity. #CopenhagenStyler #HairGameStrong #EffortlessStyle
• •Website Product Description Snippet: Achieve that perfectly imperfect Copenhagen texture. Our [Product Name] delivers flexible hold without the fuss, for style that speaks for itself. Minimal effort, maximum impact.
• •TikTok Video Caption (Video: Quick styling tutorial): Level up your hair in 60 secs! 🚀 Get the Copenhagen Styler vibe. #HairTutorial #MensGrooming #StyleHack #ScandiHair
• •Facebook Ad Copy: Tired of complicated routines? Copenhagen Styler offers premium hair products for a sharp, modern look achieved with ease. Discover your new signature style today.
• •Email Newsletter Subject Line: Unlock Effortless Style: Inside Your Copenhagen Styler Guide