Brand Tone

friendly, enthusiastic, and community-oriented

Brand Values

• •Passion for K-pop
• •Community Building
• •Accessibility
• •Customer Focus
• •Authenticity

Best Practices

• •Know Your Audience: Understand the language, slang (appropriately), and inside jokes of the K-pop community to resonate authentically.
• •Use Enthusiastic and Positive Language: Incorporate exclamation points, emojis (like the star ☆ used on their site), and upbeat wording to convey excitement.
• •Foster Community: Use inclusive language ("we," "us," "our K-pop family") and encourage interaction and sharing.
• •Be Visually Engaging: Complement copy with vibrant images and videos, especially on platforms like TikTok and Instagram, reflecting the dynamic nature of K-pop.
• •Stay Current and Responsive: Keep up with K-pop news, releases, and trends, and engage with customer comments and questions promptly and in a friendly manner.

Social Perception

Customers and the general public in the K-pop community seem to perceive Copenhagen Kpop positively as a dedicated and well-stocked K-pop store. It's seen as a key place for K-pop fans in Copenhagen to connect with the culture and purchase official merchandise. The store's TikTok presence further enhances this perception by showcasing a fun and engaging environment.

Copy Examples

• •Your ultimate K-pop journey starts here! ✨ Dive into the latest albums, exclusive merch, and join the Copenhagen K-pop family. What are you waiting for?
• •Calling all [Fandom Name]! 📢 Get your hands on the new [Artist/Album Name] now at Copenhagen Kpop! Let's celebrate the music together! ☆
• •From our shelves to your heart! ❤️ We're more than a store, we're a community. Swing by Fiolstræde 24 and share your K-pop love! #CopenhagenKpop
• •New arrivals just dropped! 🤩 Your faves are waiting. Shop online or visit us in-store for your K-pop fix! We ship across Europe! 🌍
• •Ever wanted to step into a K-pop wonderland? ✨ Copenhagen Kpop is your place! Albums, photocards, and good vibes guaranteed. See you soon!