Brand Tone

Community-focused, Inclusive, Passionate, Enthusiastic, Approachable, Friendly, Slightly Edgy/Adventurous, Quality-Conscious

Brand Values

• •Community
• •Inclusivity
• •Passion for Cycling (especially off-road/gravel)
• •Quality and Gear
• •Experience and Adventure
• •Local Engagement
• •Environmental Consciousness

Best Practices

• •Emphasize Community and Inclusivity: Always use welcoming language. Phrases like "everyone is welcome," "join our community," or "your cycling family" reinforce this. Highlight events and spaces that foster connection.
• •Speak with Genuine Passion: Let your love for cycling, especially off-road and gravel, shine through. Use evocative language that describes the feeling and experience of riding. Share stories and rider experiences.
• •Keep it Approachable and Friendly: Avoid overly technical jargon unless speaking to a niche expert audience. Maintain a conversational and open tone. Ask questions to engage the audience.
• •Highlight Quality and Expertise (Subtly): Mention premium brands and the quality of gear/experiences without sounding elitist. Focus on how quality enhances the cycling adventure.
• •Inject a Spirit of Adventure: Use active verbs and exciting descriptions when talking about rides, events, and the off-road experience. Embrace a slightly edgy but always inviting feel, especially for content related to "Dirt Adventures."

Social Perception

Positive and Welcoming, Active and Engaging, Good for Off-Road/Gravel Enthusiasts, Part of Copenhagen's Vibrant Cycling Scene

Copy Examples

• •Headline: Your Copenhagen Dirt Adventure Starts Here. Body: Tired of the same old routes? The Copenhagen Cycling Club is your gateway to thrilling off-road trails, epic gravel grinds, and a community that shares your passion. Gear up, get dirty, and discover more. #InDirtWeTrust
• •Headline: More Than a Club. It's a Community. Body: Whether you're a seasoned gravel pro or just curious about off-road cycling, you've got a place at Copenhagen Cycling Club. Join our rides, hang out at THE CLUB for coffee, and connect with fellow enthusiasts. Everyone’s welcome. Seriously.
• •Headline: Premium Gear for Your Unforgettable Rides. Body: We sweat the details so you can enjoy the ride. At Copenhagen Cycling Club, discover a curated selection of top-tier bikes, apparel, and accessories from brands we trust. Because the right gear makes every adventure better. Visit us in Charlottenlund or shop online.
• •Headline: Event Alert: The [Event Name] is Calling! Body: Ready to test your limits and have a blast? Join the Copenhagen Cycling Club for our upcoming [Event Type, e.g., Gravel Race/Social Ride]. Expect good vibes, great routes, and even better company. Sign up today – adventure awaits!
• •Headline: Fuel Your Ride, Find Your Tribe. Body: Drop by "THE CLUB" at Copenhagen Cycling Club – your new go-to for amazing coffee and cycling chat. Perfect for pre-ride fuel, post-ride celebrations, or just soaking up the good vibes with fellow bike lovers. Bike or no bike, you're invited!