Brand Tone

Enthusiastic & Joyful, Personal & Approachable, Inspirational & Encouraging, Creative & Modern

Brand Values

• •Joy & Happiness: Bringing joy, color, and happiness into the home and people's lives.
• •Personalization & Uniqueness: Making a space uniquely yours.
• •Well-being & Sanctuary: Creating a home as a sanctuary that enriches space and life, promoting well-being.
• •Creativity & Inspiration: Providing creative ideas and inviting inspiration.
• •Accessibility: Offering digital downloads, printable planners, and worldwide shipping

Best Practices

• •Maintain a Personal Connection: Continue using 'I' (from Kristin's perspective where appropriate, like blog posts or welcome messages) and 'you/your' to speak directly and warmly to the customer.
• •Focus on Benefits Beyond the Product: Highlight how the products contribute to a feeling (joy, peace, inspiration) or a lifestyle (organized, creative, a sanctuary).
• •Talk about the impact of color and positive design.
• •Be Authentically Creative: Reflect the innovative aspect of AI-designed art in your language – use words that suggest uniqueness, modernity, and imagination.
• •Use relevant hashtags in social media content

Social Perception

Positive (customers seem pleased with the products, describing prints as 'beautiful' and 'cute')

Copy Examples

• •I'm super happy that you clicked your way into my little store!
• •Just know I'll be doing a happy dance
• •Create your home and sanctuary
• •Choose happy every single day.
• •Art refreshes spaces with inspiration and positivity.