Brand Tone

Feminine, Elegant, Inspiring, Quality-Conscious, Trustworthy, Approachable & Friendly

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Elegance & Timelessness
• •Inspiration & Confidence
• •Sustainability & Responsibility

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of COPARIE's voice (e.g., Feminine, Elegant, Inspiring, Quality-Conscious, Approachable). Include "do's and don'ts" with examples of words and phrases that align with or contradict this tone. This ensures anyone writing for the brand stays consistent.
• •Focus on "Her" Story: Frame copy around the customer's feelings, aspirations, and how the jewelry enhances her life and self-expression. Use words like "you," "your sparkle," "your story," "empower."
• •Emphasize Quality & Values Subtly: Weave in mentions of high-quality materials, craftsmanship (where applicable), waterproof features, and ethical considerations (like recycled materials, plastic-free packaging) naturally within inspiring and descriptive narratives, rather than just listing them as technical specs.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the aesthetic of the visuals used on the website and social media (bright, clean, elegant, feminine). The words should evoke the same feeling as the images.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established brand tone. Be warm, appreciative, and helpful, reinforcing the inspiring and approachable aspects of the brand. Use language that reflects the brand's personality consistently.

Social Perception

Positive product feedback, Appreciation for design, and Trust in quality.

Copy Examples

• •Let your inner sparkle shine through. ✨ Our 'Starlight' necklace, delicately handcrafted and designed to catch the light, just like your unique spirit. Feminine, timeless, and made for you to conquer your day with confidence. #COPARIE #ShineBright #ElegantJewelry
• •Discover the perfect whisper of elegance. From everyday grace to evening glamour, COPARIE earrings are crafted with love and high-quality, allergy-friendly materials. Find the pair that tells your story. Waterproof for life's little adventures. Shop now! #COPARIEJewelry #TimelessDesign #SelfExpression
• •Embrace your journey with the 'Serenity' bracelet. Each link, a reminder of your strength; each shimmer, a reflection of your inner light. Made with 18k gold-plated stainless steel, this waterproof piece is designed for enduring beauty and effortless style. Wear it as a symbol of your unique path. #HandcraftedElegance #COPARIEValues #JewelryWithMeaning
• •Inspired by You: Unveiling Our New Collection of Timeless Sparkle (Email Subject Line). At COPARIE, we believe every woman deserves to feel radiant. Our latest collection is inspired by the beauty of the world and the unique sparkle within you. Discover handcrafted pieces designed to empower your self-expression, made with the quality and care you cherish...
• •COPARIE: Feminine. Timeless. Uniquely You. High-quality, waterproof jewelry to celebrate your inner sparkle every day.