Brand Tone

Expert, Caring, and Dependable.

Brand Values

• •Quality: Consistently sourcing and providing exceptional specialty green coffee.
• •Ethical Sourcing & Sustainability: Committing to fair practices, direct relationships with farmers, and environmental responsibility. This includes preserving rainforest biodiversity and supporting sustainable farming.
• •Family & Relationships: Valuing their family heritage in coffee and building lasting, personal connections with both growers and customers.
• •Community Support: Actively giving back to coffee-producing communities through their non-profit, Copan Cares Org, which supports education and health initiatives.
• •Customer Empowerment & Partnership: Focusing on roasters' needs, offering flexibility (no minimums, customized sourcing), and providing logistics support to help them succeed.
• •Integrity & Transparency: Operating with sound business practices and aiming to create direct links between producers and roasters.
• •Tradition & Expertise: Honoring their long history and deep knowledge of coffee.

Best Practices

• •Emphasize the Family Story & Heritage: Consistently weave the family-owned narrative and 35+ years of experience into communications. This builds trust and authenticity.
• •Highlight Ethical Sourcing and Community Impact: Regularly share stories and facts about direct trade relationships, sustainability practices, and the work of Copan Cares. This reinforces core values and appeals to conscious consumers.
• •Speak as a Knowledgeable Partner, Not Just a Supplier: Use language that demonstrates expertise but remains approachable and supportive, especially when addressing roasters. Offer insights and solutions.
• •Maintain a Tone of Passionate Professionalism: Convey genuine enthusiasm for coffee quality and the craft, while ensuring all communications are professional, clear, and reliable.
• •Be Transparent and Responsive: Address customer feedback (both positive and negative) openly and constructively, particularly on platforms where reviews are visible. This shows commitment to quality and customer satisfaction, turning potential negatives into opportunities to demonstrate care.

Social Perception

COPANTRADE is seen as a company with strong ethical foundations and a passion for coffee. Roasters who have positive experiences tend to be loyal. Addressing inconsistencies in product delivery and customer service when issues arise would further solidify their reputation.

Copy Examples

• •Headline: Beyond the Bean: 35 Years of Passion, Quality, and Direct Trade Coffee. Body: At COPANTRADE, coffee is in our family. For over 35 years, we've journeyed from the highlands of Honduras to the world's best coffee farms, bringing exceptional green beans directly to your roastery. Experience the difference that dedication, ethical sourcing, and a personal touch make. Partner with us for quality you can taste and trust. Call to Action: Explore Our Origins Today.
• •Headline: Your Roastery's Success Starts with the Source. We Get It. Body: Small and medium-sized roasters, we understand your unique needs. COPANTRADE offers Roaster Friendly green coffee solutions: no minimum orders, quality-tested beans, and logistics support tailored for you. Let's build a relationship that helps your business thrive with ethically sourced, exceptional coffee. Call to Action: Get a Wholesale Quote.
• •Headline: Every Bean Tells a Story. Every Purchase Makes a Difference. Body: With COPANTRADE, you're not just buying specialty green coffee; you're investing in a sustainable future. We partner directly with farmers, ensuring fair prices and supporting their communities through our Copan Cares Org. Taste the quality, feel the impact. Call to Action: Learn About Copan Cares & Our Coffees.
• •Social Media Post (Instagram - with a picture of coffee cherries/farm): Caption: From cherry to your cup, the journey of exceptional coffee is one of passion and dedication. We walk hand-in-hand with our farming partners, ensuring every bean is ethically sourced and meticulously handled. It's more than coffee, it's a commitment to quality, sustainability, and community. #CopanTrade #SpecialtyCoffee #GreenCoffee #EthicalSourcing #DirectTrade #CoffeeOrigin #SustainableCoffee Call to Action: Discover our latest arrivals - Link in Bio!
• •Headline: Taste the Tradition. Trust the Expertise. Body: For three generations, the Dunaway family has lived and breathed coffee. COPANTRADE brings you the culmination of this experience: unparalleled green coffee beans, sourced with integrity and an unwavering commitment to quality. Let our family help yours craft the perfect roast. Call to Action: Browse Our Specialty Coffees.