Brand Tone

Empathetic & Supportive, Educational & Informative, Empowering & Positive, Trustworthy & Confident, Conscious & Ethical, Friendly & Approachable

Brand Values

• •Ease of Use & Innovation
• •Comfort & Well-being
• •Sustainability & Environmental Responsibility
• •Quality & Safety
• •Social Impact & Accessibility
• •Education & Empowerment

Best Practices

• •Lead with "Easy": Consistently emphasize the ease of use, particularly the removal ring, in all communications. The brand name "Asan" (meaning easy) should be a recurring theme.
• •Educate & Reassure: Provide clear, simple, and supportive information. Address potential concerns of new users with empathy and offer straightforward solutions and guidance.
• •Highlight the Dual Benefit: Always connect the personal benefit (comfort, ease, sustainability) with the social impact (the "buy one, give one" program). This is a powerful differentiator.
• •Use Empowering Language: Frame the product as a tool that gives users control, freedom, and confidence over their periods and their lifestyle.
• •Maintain Authenticity with User Voices: Incorporate genuine testimonials and user experiences (with permission) to build trust and social proof, reflecting the positive social perception.

Social Perception

Highly Positive for Ease of Use, Trusted for Quality and Comfort, Admired for Social Mission, Seen as a Solution Provider, Eco-Conscious Choice

Copy Examples

• •Headline: Finally, a Period Cup That’s Actually Easy. Body: Say goodbye to period stress. The Asan cup features a unique removal ring, designed for effortless insertion and removal. Comfort, confidence, and 12 hours of leak-free protection. That’s the Asan difference.
• •Headline: Your Comfort. Her Dignity. Body: Experience a revolutionary period with the Asan cup – designed for ultimate ease and comfort. And with every cup you buy, we donate one to someone who lacks access to safe period care. Better periods for you, life-changing support for her.
• •Headline: Make the Switch to Sustainable Periods, Simply. Body: Join millions making a difference. The Asan cup is reusable for up to 10 years, replacing thousands of disposables. Made from medical-grade silicone with an easy-to-use removal ring, it’s kind to your body and the planet.
• •Headline: Period Freedom is a Ring-Pull Away. Body: Tired of leaks, discomfort, and constant changes? The Asan cup, with its patented ring design, makes period management incredibly simple. Exercise, swim, sleep – live your life, uninterrupted. Discover your new period favorite.
• •Headline: New to Cups? We Designed Asan For You. Body: We get it, trying a menstrual cup can feel daunting. That's why the Asan cup features a special ring for super easy removal. Plus, our friendly guides will walk you through every step. Experience the "Asan" (easy) way to period.