Brand Tone

Professional, straightforward, and helpful

Brand Values

• •Quality
• •Customer Service & Reliability
• •Accessibility & Support

Best Practices

• •Prioritize Clarity and Accuracy: Always use precise, correct terminology for alloys, gauges, and finishes. The target audience is knowledgeable and will appreciate the accuracy. Avoid overly creative or ambiguous marketing language.
• •Maintain a Helpful, Accessible Tone: Frame content around helping the customer succeed. Use phrases like, 'To help you choose...' or 'If you need...'. Encourage questions and position the brand as an expert resource.
• •Let Quality Speak for Itself: Focus copy on the tangible benefits of the productstheir purity, workability, and the quality of the finish. Back up claims with specifications.
• •Use Customer Feedback as a Guide: Incorporate language and priorities highlighted by customers. Since 'fast shipping' and 'great packaging' are frequently praised, feature these as reliable commitments in your copy.
• •Keep it Professional and Clean: Ensure all copy, from the website to marketplace descriptions, is free of grammatical errors and presents a polished, professional image consistent with a high-quality product supplier.

Social Perception

The social perception of Copalumbra Metals is overwhelmingly positive. Customers view the brand as a highly-rated, trusted, responsive, and responsible supplier of quality materials, consistently delivering on promises.

Copy Examples

• •High-Quality Sheet Metal for Artisans and Innovators. We provide the materials; you bring the vision. Explore our selection of copper, brass, bronze, and morecut to your needs and shipped with care.
• •Our C110 Copper Sheet is 99.9% pure, offering excellent conductivity and workability for your most detailed projects. Ideal for jewelry, enameling, and custom fabrication. Available in multiple gauges. Have a question about the best fit for your project? Contact us.
• •Founded on a simple principle: to provide fellow crafters and jewelry studios with reliable, high-quality sheet metal. At Copalumbra Metals, we pride ourselves on the quality of our materials and our straightforward service. We're here to help you get the right metal for your work, every time.
• •Subject: Precision-Cut Metals for Your Next Creation. At Copalumbra Metals, we know that quality starts with the raw materials. That's why we offer meticulously sourced and prepared sheet metal. From 10-gauge aluminum to 24-gauge brass, find the perfect foundation for your craft. Fast shipping and secure packaging, guaranteed.
• •Understanding the difference between Nickel Silver and Pewter is key to a successful project. In this guide, we break down the composition, working properties, and best uses for each, helping you make an informed choice for your workshop.