Brand Tone

Friendly, Playful, Caring, Compassionate, Enthusiastic and Passionate

Brand Values

• •Animal Welfare
• •Quality and Durability
• •Style and Personalization
• •Community
• •Safety and Security

Best Practices

• •Develop a "Brand Voice" Document: Clearly outline the brand's personality traits (e.g., playful, caring, reliable), preferred vocabulary (and words to avoid), and an example of "how we sound." Share this with anyone creating content.
• •Always Prioritize the Pet and Owner Bond: Frame copy around the love, joy, and responsibility of pet ownership. Use language that resonates emotionally with pet parents.
• •Incorporate "Pawsitivity" and Playfulness: Use pet-related puns, emojis (appropriately), and a generally upbeat and enthusiastic tone, especially on social media. Keep the language light and engaging.
• •Highlight the "Giving Back" Angle Authentically: When mentioning donations or support for shelters, ensure the message is genuine and integrated naturally, reinforcing the caring aspect of the brand.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., bright, cheerful images accompanied by equally cheerful text). Review all content before publishing to ensure it matches the established voice.

Social Perception

Positive, customers engage with posts, share pictures of their pets with Coo-Wee products, and leave appreciative comments.

Copy Examples

• •Headline: Keep Your Furry Explorer Safe & Stylish! ✨ Body: Adventure is calling! Our durable and adorable custom pet ID tags ensure your best friend always finds their way back to you, looking cuter than ever. Plus, a portion of every purchase helps a shelter pet in need! #CooWeePets #TagsForGood
• •Headline: Spoil Your Pup (and Help Others!) 🐾 Body: Looking for that perfect something for your four-legged family member? From vibrant bandanas to super-silent tags, Coo-Wee has your pet's style and safety covered. Every tag tells a tale, and every purchase supports a rescue! Shop now and spread the love.
• •Headline: Tiny Tag, Big Personality! 💖 Body: Let your pet's unique charm shine with a Coo-Wee custom tag! Choose from dozens of fun designs or create your own. It's more than just an ID; it's a statement. What does your pet's tag say about them? Show us! #CooWeeStyle
• •Headline: Peace of Mind Looks This Good. Body: Our QR code pet tags offer an extra layer of security, connecting finders with you in a snap! Easy to use, built to last, and designed with love. Because their safety is everything. #CooWeeSafe #ModernPet
• •Headline: Pawsitively The Best Accessories! 🐶🐱 Body: Get ready for tail wags and purrs! Coo-Wee brings you the cutest and most practical pet accessories. From comfy collars to chic bow ties, we've got everything to make your pet the talk of the park. And yes, we give back with every wag!