Brand Tone

Elegant & Aspirational, Inspiring & Creative, Quality-focused & Trustworthy, Modern & Minimalist, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Aesthetic Excellence & Design
• •Individuality & Personal Expression
• •Curated Selection
• •Customer Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., elegant, inspirational, minimalist), key vocabulary, "do's and don'ts" for language, and how to address the audience. This ensures everyone writing for the brand is aligned.
• •Prioritize "Show, Don't Just Tell": Instead of merely stating "high quality," describe the materials, craftsmanship, or the feeling the product evokes (e.g., "Crafted from sustainably sourced oak for enduring beauty"). This reinforces the quality message more effectively.
• •Maintain Visual & Textual Harmony: Ensure the copy's tone matches the visual aesthetic. For COORE, this means clean, uncluttered language to complement the minimalist Nordic design visuals.
• •Audience-Centric Language: While maintaining an elegant tone, speak to the customer's aspirations and needs. Focus on how COORE products can help them achieve their desired home environment (e.g., "Create your calm oasis," "Express your unique style").
• •Consistency Across All Channels: Adapt the core tone appropriately for each platform (e.g., slightly more conversational on TikTok) but ensure the underlying values of quality, elegance, and inspiration remain consistent, whether it's a website description, an Instagram caption, or a customer service email.

Social Perception

COORE is likely perceived as a supplier of stylish, modern, and high-quality interior design items, particularly appealing to those who appreciate Nordic aesthetics. The brand image is clean, sophisticated, and visually appealing.

Copy Examples

• •Instagram Post (Image: Beautifully lit living room with a COORE lamp): Illuminate your evenings with timeless Nordic design. Our [Lamp Name] blends minimalist form with a warm, inviting glow. Discover the art of serene living. #COOREHome #NordicLight #InteriorInspo #ScandinavianDesign #QualityLiving
• •Facebook Ad (Carousel of different home decor items): Craft your sanctuary. COORE offers handpicked interior pieces that speak to your unique style. From statement furniture to subtle accents, find enduring quality and design that inspires. Shop the collection now and transform your space. [Link to website]
• •Website Product Description (for a minimalist vase): Elegance in simplicity. The [Vase Name] embodies the pure essence of Nordic design. Its clean lines and subtle texture provide the perfect canvas for your favorite blooms or stand alone as a sculptural statement. Handpicked for its exceptional quality and timeless appeal. Add a touch of understated sophistication to your home.
• •TikTok Video Caption (Short clip showcasing the texture of a textile): Feel the difference quality makes ✨ Soft, sustainable, stylish. #COORETextiles #HyggeHome #NordicStyle #HomeComforts #QualityDetails
• •Email Newsletter Snippet (Subject: Create a Home You Truly Love): At COORE, we believe your home should be a reflection of you. A place of comfort, inspiration, and personal style. Explore our latest arrivals in Nordic design and find those perfect pieces that transform a house into your haven. Discover quality that lasts, and design that delights.