Brand Tone

Conscious & Caring, Artisanal & Quality-Driven, Stylish & Timeless, Personal & Passionate, Trustworthy & Appreciative

Brand Values

• •Sustainability
• •Quality & Durability
• •Animal Well-being
• •Craftsmanship
• •Love for Nature & Dogs
• •Customer Satisfaction

Best Practices

• •Prioritize "Natural" and "Sustainable": Consistently highlight the use of eco-friendly materials (vegetable-tanned leather, hemp, organic cotton) and the plastic-free commitment in product descriptions, social media posts, and all communications. This reinforces core values.
• •Emphasize "Handmade" and "Quality": Use descriptive language that conveys craftsmanship, attention to detail, and the durability of the products. Words like "handcrafted," "artisanal," "carefully selected materials," and "built to last" will resonate.
• •Tell the Story: Weave in elements of the brand's origin story – the founders' love for dogs and nature – to create an emotional connection and highlight the passion behind the products.
• •Focus on the Dog's Experience (and Owner's Peace of Mind): Write copy that speaks to the comfort, safety, and style your products bring to dogs, as well as the joy and confidence it gives their owners knowing they've chosen a quality, ethical product.
• •Maintain a Warm, Personal, and Slightly Elevated Tone: The language should be friendly and approachable, reflecting a love for dogs, but also sophisticated enough to match the stylish, high-quality nature of the products. Avoid overly casual slang but maintain a personal touch.

Social Perception

Positive, Trusted, Ethical Choice, Premium

Copy Examples

• •Headline: For Dogs Who Deserve the Earth. And For an Earth That Deserves Our Care. Body: At Cooper & Quint, we handcraft beautiful, durable accessories for your beloved companion using only natural, sustainable materials. Because their adventures shouldn't cost the planet. Call to Action: Explore Our Eco-Conscious Collection.
• •Headline: Style That Lasts. Naturally. Body: Discover timeless design and enduring quality in every Cooper & Quint piece. Lovingly handmade in the Netherlands from 100% plastic-free materials, because your best friend deserves the best, and so does our world. Call to Action: Shop Sustainable Dog Accessories.
• •Headline: Crafted with Love, Worn with Joy. Body: From spirited park runs to cozy naps, our accessories are designed for comfort, durability, and undeniable style. Made with passion, from our family to yours. Call to Action: Find Their New Favourite.
• •Headline: Small Pawprint, Big Adventures. Body: We believe in accessories that are as kind to the planet as they are to your pup. Explore Cooper & Quint’s range of vegetable-tanned leather and natural fiber collars, leashes, and toys. Call to Action: Adventure Sustainably.
• •Headline: More Than Just an Accessory, It's a Promise. Body: A promise of quality, sustainability, and a deep love for dogs. Each Cooper & Quint item is a testament to conscious craftsmanship. Call to Action: Discover the Cooper & Quint Difference.