Brand Tone

Helpful and Customer-Centric, Practical and Functional, Approachable and Direct, Confident and Reassuring

Brand Values

• •Customer Satisfaction
• •Quality
• •Affordability (Fair Pricing)
• •Functionality
• •Protection and Durability
• •Accessibility and Inclusivity
• •Practical Innovation

Best Practices

• •Prioritize the Customer's Needs: Always frame copy around how Cooper Cases solves a problem or enhances the customer's experience. Use "you" and "your" frequently. Focus on benefits (e.g., "peace of mind," "work effortlessly," "keep your kids entertained safely") rather than just features.
• •Be Clear and Direct: Avoid overly technical jargon or flowery language. Get straight to the point about the product's value and functionality. Ensure clarity in product compatibility and use.
• •Emphasize Value and Quality: Consistently reinforce the balance of offering durable, high-quality products at fair prices. Use words like "durable," "quality," "reliable," "long-lasting," paired with "affordable" or "great value."
• •Maintain an Approachable, Human Touch: Continue using a friendly and helpful tone. Incorporate the "Team" aspect where appropriate. Respond to customer inquiries and reviews with empathy and a solution-oriented mindset.
• •Showcase Functionality in Action: Use vivid descriptions and scenario-based copy to illustrate how the products are used in real-life situations (e.g., "perfect for watching movies on a plane," "makes homework time easier," "securely mounts your phone in the car"). This reinforces the practical benefits of the brand's offerings.

Social Perception

Positive Value, Reliable for Device Protection, Functional Solutions, Responsive (Stated Aim), Mixed on Specifics

Copy Examples

• •Headline (Website Banner for a new rugged case): "Adventure-Proof Your Tablet. Our toughest case yet – because life happens." Body: "From chaotic commutes to curious kids, the new [Case Name] wraps your tablet in serious protection without compromising on an ounce of functionality. Work, play, and explore with confidence. Get yours today and worry less about your tech."
• •Social Media Post (Instagram - image of a family using a tablet with a Cooper case): "Making memories, not messes. Our Dynamo kids' case lets little hands explore big ideas, all while keeping your iPad safe and sound. What adventures will your family have today? #CooperCases #KidProofTech #FamilyFriendly"
• •Product Description Snippet (for a keyboard case): "Transform your tablet into a productivity powerhouse. The Cooper [Keyboard Case Name] offers a comfortable typing experience and robust protection, making it your perfect partner for the office, home, or on the go. Get more done, effortlessly."
• •Email Subject Line (for a promotion): "Extend Your Device's Life + Save 15%!" Email Body Snippet: "At Cooper Cases, we believe in quality protection at fair prices. For a limited time, get 15% off all our cases and give your tablet or phone the upgrade it deserves. More function, more protection, more peace of mind."
• •About Us Page Snippet: "Founded in 2012, Cooper Cases was born from a simple idea: your tech should keep up with your life. That's why we're dedicated to creating high-quality, functional, and affordable cases and accessories that protect your devices and enhance how you use them. Our #1 goal? Your complete satisfaction."