Brand Tone

functional, reassuring, and customer-centric

Brand Values

• •Customer Satisfaction
• •Quality and Durability
• •Functionality
• •Fair Pricing
• •Sustainability

Best Practices

• •Lead with the Benefit: Always start with how the product helps the customer. Instead of "Our cases are made of foam," say "Our foam cases give you peace of mind by protecting your child's tablet from drops."
• •Use the "Functional, Reassuring, Customer-Centric" Tone: Every piece of copy should reflect this voice. Keep sentences clear, direct, and focused on solving a customer's problem (e.g., "Relieve neck strain with our height-adjustable stand").
• •Incorporate Core Values Naturally: Weave values like "quality," "durability," "fair price," and "sustainability" into product descriptions, social media posts, and emails. For example, "Durable protection at a fair price."
• •Maintain a Personal Touch: Continue signing off communications from "The Cooper Cases Team" or individuals to reinforce the accessible, hands-on approach of the brand. This builds a connection with the audience.
• •Be Consistent Across All Channels: Whether writing a tweet, an Instagram caption, or a product page, the tone and core message should remain the same. This builds brand recognition and trust. A customer should feel they are interacting with the same brand everywhere.

Social Perception

The public perception of Cooper Cases is largely positive. Customers frequently praise the durability and sturdiness of the products. Positive comments often focus on the thoughtful design features, such as grippy surfaces and adjustable stands, that enhance the user experience. The brand is seen as reliable and delivering good value for money.

Copy Examples

• •Wild adventures and accidental drops? No problem. Our Dynamo case is built to handle all the fun your kids can throw at it. Made with non-toxic, super-protective foam, it’s one less worry for you. #CooperCases #KidsProof
• •The Professional Protection Your Tablet Deserves. Navigate your workday with confidence. The Cooper Infinite Executive folio combines sleek, premium leather with a versatile Bluetooth keyboard, transforming your tablet into a productivity powerhouse. Its intuitive design ensures a perfect fit and easy access to all ports, so you're always ready for the next task. It's not just a case; it's an upgrade to your professional toolkit.
• •Good for Your Device, Better for Our Planet. At Cooper Cases, we believe protecting your tech shouldn't cost the earth. That's why we've committed to 100% plastic-free packaging and ship exclusively by sea to minimize our carbon footprint. When you choose Cooper Cases, you're choosing quality protection that aligns with your values. Explore our sustainable solutions today.
• •Cooper Cases Official Store | Durable & Functional Tablet Cases | Get the most out of your device with our innovative cases. Fair prices, free shipping, and a satisfaction guarantee.
• •More Than a Case: Our Promise of Quality, Functionality, and Care. Since 2012, our mission has been simple: to help you get the most out of your technology. We started Cooper Cases because we saw a need for tablet protection that did more than just cover a screen—it needed to enhance how you use your device every day. From our family-friendly kids' cases to our professional executive folios, every product is designed with a focus on quality, functionality, and a price that makes sense.