Brand Tone

Informative & Educational, Friendly & Approachable, Passionate & Authentic, Ethical & Transparent

Brand Values

• •Quality
• •Community
• •Sustainability
• •Transparency
• •Fairness & Equity

Best Practices

• •Prioritize Education and Transparency: Always be ready to share information about your coffee's origin, your sourcing methods, and your sustainability efforts. Make this information easily accessible and understandable.
• •Foster a Friendly and Inclusive Voice: Use warm, welcoming language in all communications. Engage with your audience authentically and respond to queries and feedback with approachability.
• •Highlight Your Core Values Consistently: Weave your commitment to quality, community, and sustainability into your storytelling across all platforms. Let these values shine through product descriptions, social media posts, and interactions.
• •Showcase the Human Element: Share stories about your team, your producer partners, and the community you serve. This builds connection and reinforces the 'cooperative' and 'community' aspects of your brand.
• •Maintain Authenticity and Passion: Let your genuine love for coffee and your dedication to ethical practices be evident. Avoid overly corporate or generic messaging. Your passion is a key differentiator.

Social Perception

Positive Reputation for Quality, Respected for Ethical Practices, Community-Oriented, Knowledgeable and Passionate

Copy Examples

• •Headline: Taste the Story in Every Cup. Body: At Cooperative Coffee Roasters, we believe coffee is more than just a drink. It's a connection to the dedicated farmers who grow it and the sustainable practices that protect our planet. Discover the bright, clean flavors of beans sourced with care and roasted with passion, right here in Asheville.
• •Headline: Quality Coffee, Conscious Choice. Body: Start your day with coffee that not only tastes exceptional but also supports a better world. As a certified B Corp, we're committed to fair wages for our producer partners and sustainable practices from farm to cup. Because great coffee should feel good too.
• •Headline: More Than a Roaster, We're Your Community. Body: Join the Cooperative Coffee Roasters family! From our educational classes to our welcoming new cafe space, we're brewing up more than just coffee in Asheville. We're building a community around shared values of quality, sustainability, and a love for the perfect cup.
• •Headline: Know Your Brewer, Know Your Brew. Body: Ever wonder what makes your coffee truly special? We're passionate about transparency. Learn about our direct relationships with coffee producers and the journey each bean takes. Explore our single-origin coffees and taste the difference ethical sourcing makes.
• •Headline: Brew a Brighter Morning, Sustain a Better Future. Body: Every bag of Cooperative Coffee Roasters beans is a promise – a promise of exceptional flavor, a commitment to the farmers who grow it, and a dedication to sustainable practices. Taste the care in every roast.