Brand Tone

Authentic, Relatable, Humorous, Lighthearted, Informative, Educational, Family-Oriented, Wholesome, Enthusiastic, and Passionate.

Brand Values

• •Learning & Growth
• •Family
• •Community
• •Sustainability & Self-Sufficiency
• •Authenticity & Genuineness
• •Having Fun

Best Practices

• •Embrace Imperfection & Humor: Don't be afraid to share the learning curve and laugh at mistakes. This makes the brand more relatable and human, aligning with their 'hilarious adventures' descriptor.
• •Prioritize Education with Enthusiasm: Share knowledge genuinely and with the same passion seen in the show. Use an encouraging and supportive tone when offering advice or tips.
• •Keep it Conversational & Family-Friendly: Write as if you're talking to a friend or neighbor. Avoid overly technical jargon and ensure the language is appropriate for all ages, reflecting the family aspect of the show.
• •Foster Community & Interaction: Actively ask questions, encourage sharing of experiences, and respond to comments in a friendly and approachable manner. Highlight community members or stories when possible (like their 'Great American Coop Tour').
• •Be Genuinely Authentic: Let the real personalities of the Hauter family shine through. The unscripted nature of the show is a key strength; carry this authenticity into all written communications. Avoid overly polished or corporate-sounding language.

Social Perception

Positive, Engaging, Entertaining, Educational, Inspirational, and Trustworthy.

Copy Examples

• •Facebook Post (promoting a new YouTube video): This week on the farm, we learned a very valuable lesson: goats + open gate = chaos! 😂 Check out our latest YouTube video to see the hilarious (and slightly muddy) adventure, and maybe learn what NOT to do! Link in bio! #CoopDreams #HomesteadHiccups #FarmLifeFun #Goatscaping
• •Instagram Caption (photo of new chicks): Welcome to the funny farm, little ones! 🐣 Pretty sure our flock meetings just got a whole lot louder. Any name suggestions for these fluffballs? Drop 'em below! 👇 #CoopDreamsTV #NewChicks #ChickenMath #HomesteadingJoy #CuteAndClucky
• •Tweet (X) (sharing a quick tip): Quick Tip Tuesday! Did you know a little apple cider vinegar in your chickens' water can be great for their health? We're still learning too! What are your go-to chicken hacks? #CoopDreams #ChickenCare #HomesteadTips #AlwaysLearning
• •Email Newsletter Subject Line (for their book/merch): Our Coop Dreams (and a few hilarious mistakes) in a Book! Body Snippet: Ever wondered what it's *really* like to trade city lights for starry farm nights? Brad shares all the ups, downs, and 'oops' moments in his new book! Plus, grab our new G.O.A.T. cap – literally, the Greatest Of All Time farm accessory. 😉 [Link to shop]
• •YouTube Video Title (for a 'Great American Coop Tour' segment): INSANE DIY Coop Build in Georgia! 🤩 Great American Coop Tour | Coop Dreams Description Snippet: We're hitting the road again! This time, we met Erin in Acworth, Georgia, who built an absolutely incredible coop (wedding venue worthy!). Come get inspired and learn a trick or two with us! #CoopDreams #CoopTour #DIYChickens #HomesteadCommunity