Brand Tone

Helpful and Informative, Friendly and Approachable, Inspiring and Aspirational (Visuals), Quality-focused and Reliable

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Outdoor Comfort and Lifestyle Enhancement
• •Practicality and Ease of Use
• •Aesthetics

Best Practices

• •Develop a Tone of Voice Guide: Clearly document the desired brand tone (e.g., friendly, helpful, professional, inspiring), including "do's and don'ts" for language, common phrases, and level of formality. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. For Cool | Time, this is likely homeowners and renters in German-speaking regions who value quality, aesthetics, and outdoor comfort. Tailor language and references accordingly.
• •Be Consistent Across All Channels: Whether it's the website, social media, email, or customer service interactions, the tone should feel like it's coming from the same brand personality.
• •Focus on Benefits and Solutions: Frame copy around how Cool | Time products solve customer problems (e.g., too much sun, lack of privacy) and enhance their lifestyle (e.g., creating a comfortable, stylish outdoor space).
• •Incorporate Visuals that Reinforce the Tone: Use high-quality images and videos that align with the desired tone. For Cool | Time, this means showcasing products in attractive, well-maintained outdoor settings that evoke feelings of relaxation and style. This synergy between text and visuals is crucial.

Social Perception

Positive Product Experience, Reliable Supplier, German Market Focus, Value for Money, Trustworthy

Copy Examples

• •Summer's calling! ☀️ Make your balcony the perfect cool oasis with our easy-to-install privacy screens and sun sails. Enjoy those long, sunny days without the glare. High-quality materials for long-lasting protection. #CoolTime #OutdoorLiving #SunProtection #SummerReady #Balkonliebe
• •Create your shady retreat. Our Cool | Time sun sails offer excellent UV protection and a stylish touch to any garden or patio. Crafted from durable, weather-resistant fabric for season after season of enjoyment. Your comfort is our priority.
• •See how easy it is to set up your new Cool | Time sun sail! ✨ Just a few simple steps to transform your outdoor space. Have questions? Drop them in the comments below – we're happy to help! #DIY #GardenInspo #CoolTimeTips #EasyInstall #Sonnensegel
• •Tired of nosy neighbors or harsh sun ruining your outdoor relaxation? Cool | Time offers elegant and robust privacy screens and sun protection solutions. Invest in quality, enjoy your space. Discover our range today! #HomeImprovement #PrivacyScreen #GardenDesign #CoolTime
• •Getting your Cool | Time sun sail ready for the season? A little care goes a long way! Check out our blog for simple tips on cleaning and maintenance to ensure your sail looks great and protects you for years to come. #CoolTimeCare #ProductTips #OutdoorFurniture