Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Nostalgic, Helpful & Knowledgeable

Brand Values

• •Preservation of Retro Gaming
• •Customization & Self-Expression
• •Quality & Reliability
• •Community Engagement
• •Customer Satisfaction

Best Practices

• •Speak the Language of Gamers: Use terminology and references that resonate with the retro gaming community (e.g., "pixelated worlds," "high scores," "rare imports," "modding"). Show you understand and share their passion.
• •Embrace Enthusiasm and Positivity: Let your genuine excitement for retro gaming shine through. Use exclamation points where appropriate, and maintain an upbeat, encouraging tone.
• •Keep it Friendly and Conversational: Write as if you're talking to a fellow gaming enthusiast. Avoid overly formal language. Ask questions to encourage engagement.
• •Highlight Nostalgia and Community: Frame products and services around the joy of reliving past gaming experiences and being part of a shared passion.
• •Be Helpful and Informative: When describing products or services, especially technical ones like mods or repairs, provide clear, useful information that showcases expertise without being intimidating.

Social Perception

Positive, Specialist Retailer, Trusted, Niche Authority

Copy Examples

• •Headline: Relive the Glory Days! Your Favourite Retro Games & Consoles Reimagined. Body: Dive back into the pixelated worlds that shaped your childhood. At Cool Spot Gaming, we're passionate about bringing classic gaming back to life. From pristine original consoles to fully customized handhelds and those hard-to-find parts, we’ve got your nostalgia covered. What adventure will you revisit first?
• •Headline: Your Console, Your Rules. Customize it with Cool Spot Gaming! Body: Tired of the same old look? Unleash your creativity! We stock a massive range of vibrant shells, clicky buttons, and cutting-edge screen mods for your favorite retro handhelds. Plus, our send-in modding service makes it easy. Let's build your dream machine together!
• •Headline: Don't Let a Dead Battery End the Game! We Keep Your Retro Classics Running. Body: That old save file still means the world to you, right? Our expert game battery replacement service will breathe new life into your cherished cartridges. Keep the memories alive and the high scores rolling. Game on, forever!
• •Headline: New Arrivals! Fresh Drops of Retro Coolness This Week. Body: Heads up, retro heads! We've just dropped a fresh batch of awesome, from rare Japanese imports to exclusive enamel pins and some seriously cool custom Game Boys. Check out what's new and grab 'em before they're history (again!).
• •Headline: Join the Cool Spot Crew! Your Hub for All Things Retro. Body: More than just a store, we're a community of passionate retro gamers. Follow us for the latest drops, modding tips, and to share your own awesome setups. What are you playing this weekend? Let us know! #CoolSpotGaming #RetroCommunity