Brand Tone

Traditional & Authentic, Quality-focused & Artisanal, Welcoming & Friendly, Established & Reputable

Brand Values

• •Heritage & Tradition: Proudly showcasing their establishment since 1856 and specializing in local traditional treats.
• •Quality Craftsmanship: Dedication to creating 'fine,' 'exquisite,' and 'delicious' products.
• •Customer Satisfaction: Evident through mentions of friendly service and a welcoming environment.
• •Authenticity: Focusing on genuine recipes and local specialties like Hasselt speculaas.
• •Community Focus: Being a long-standing, recognized establishment within Hasselt.

Best Practices

• •Embrace Heritage: Consistently weave in references to the long history (since 1856) and tradition, reinforcing reliability and authenticity.
• •Highlight Quality & Craftsmanship: Use descriptive language that emphasizes the 'fine' nature of the patisserie, the skill of the bakers, and the quality of ingredients.
• •Maintain a Welcoming and Friendly Voice: Ensure the language is approachable, warm, and inviting, reflecting the positive customer service experiences often cited.
• •Focus on Authentic Local Specialties: Give prominence to signature items like Hasselt speculaas, connecting the brand to its local roots and unique offerings.
• •Be Visually Congruent: Ensure that the copy is always paired with high-quality, appealing visuals of the products that match the artisanal and traditional descriptions.

Social Perception

Cools Hasselt is widely perceived as a high-quality, traditional patisserie with a strong, positive reputation in Hasselt. Customers associate the brand with delicious, well-crafted pastries and cakes, especially their speculaas. It is seen as a reliable and welcoming place, often recommended for both its products and its tea room experience. There's a sense of trust and appreciation for its long history and consistent quality.

Copy Examples

• •Headline: "Sinds 1856: Proef de traditie van Hasselt in elke hap." (Since 1856: Taste the tradition of Hasselt in every bite.) Body: "Bij Patisserie Cools zetten we al meer dan 160 jaar de lekkerste tradities voort. Van onze befaamde Hasseltse speculaas tot verfijnde gebakjes, elk product wordt met liefde en vakmanschap bereid. Kom langs en ervaar de authentieke smaak van Cools." (At Patisserie Cools, we have been continuing the most delicious traditions for over 160 years. From our famous Hasselt speculaas to refined pastries, every product is prepared with love and craftsmanship. Visit us and experience the authentic taste of Cools.)
• •Headline: "Vakmanschap dat u proeft. Kwaliteit die u herkent." (Craftsmanship you can taste. Quality you recognize.) Body: "Onze meesterbakkers selecteren alleen de beste ingrediënten om voor u dagelijks verse taarten, brood en patisserie te creëren. Geniet van de rijke smaken en de fijne texturen die Patisserie Cools al generaties lang geliefd maken." (Our master bakers select only the best ingredients to create fresh cakes, bread, and patisserie for you daily. Enjoy the rich flavors and fine textures that have made Patisserie Cools beloved for generations.)
• •Headline: "Een warm welkom, een heerlijke traktatie." (A warm welcome, a delicious treat.) Body: "Stap binnen in onze gezellige tearoom in het hart van Hasselt en laat u verwennen. Of u nu komt voor een snelle koffie met een krakend verse koffiekoek of een uitgebreide high tea, bij Cools voelt u zich meteen thuis." (Step into our cozy tea room in the heart of Hasselt and let yourself be pampered. Whether you come for a quick coffee with a crackling fresh pastry or an extensive high tea, you will immediately feel at home at Cools.)
• •Headline: "Vier uw speciale momenten met Cools." (Celebrate your special moments with Cools.) Body: "Op zoek naar de perfecte verjaardagstaart of een elegante traktatie voor uw feest? Ontdek ons assortiment ambachtelijke taarten en gebak, met zorg bereid om van elke gelegenheid iets onvergetelijks te maken. Bestel eenvoudig online of kom langs voor advies." (Looking for the perfect birthday cake or an elegant treat for your party? Discover our range of artisanal cakes and pastries, carefully prepared to make every occasion unforgettable. Order easily online or visit us for advice.)
• •Headline: "De échte Hasseltse Speculaas: Een traditie van Cools." (The real Hasselt Speculaas: A Cools tradition.) Body: "Al sinds 1856 bakken wij onze Hasseltse speculaas volgens authentiek recept. Krokant, kruidig en onweerstaanbaar lekker. Een stukje Hasseltse trots, perfect voor bij de koffie of als geschenk." (Since 1856, we have been baking our Hasselt speculaas according to an authentic recipe. Crispy, spicy, and irresistibly delicious. A piece of Hasselt pride, perfect with coffee or as a gift.)