Brand Tone

Aspirational, serene, warm, friendly, approachable, yet curated and refined. Evocative, personal (without being overly casual), inspiring customers to embrace a "beautifully considered" lifestyle, focused on creating a feeling of relaxed, coastal luxury.

Brand Values

• •Celebration of Natural Beauty
• •Ethical & Sustainable Practices
• •Curated Quality
• •Cultural Heritage
• •Community Connection

Best Practices

• •Lead with Lifestyle, Not Just Product: Frame product descriptions around the feeling or lifestyle they enable. Instead of "Blue Cotton Sarong," try "Wrap yourself in the colour of the ocean with our ethically-made cotton sarong."
• •Emphasize Ethical and Natural Elements: Consistently include keywords like "handmade," "ethically-sourced," "natural materials," "sustainable," and "hand-blocked" to reinforce brand values in every relevant description.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and evoke the coastal environment—e.g., "sun-drenched," "ocean breeze," "soft textures," "warm glow," "serene palette."
• •Maintain a Warm and Personal Voice in Interactions: When replying to comments or messages, use a friendly, helpful, and personal tone. Address customers by name when possible and use positive emojis (e.g., ✨, 🌿, 🤍) sparingly to add warmth.
• •Tell the Story: Weave the brand's unique story—the fusion of Indian heritage and Australian coastal inspiration—into "About Us" pages, key product descriptions, and occasional social media posts to build a deeper connection with the audience.

Social Perception

Overwhelmingly positive. Customers praise the brand for its fantastic service, quality, and versatility of products, with 5-star reviews highlighting items like the cotton sarongs and impressively fast shipping. Perceived as a trusted, high-quality retailer offering unique and beautiful items.

Copy Examples

• •Sink into the feeling of a slow Sunday morning. Our new collection of hand-blocked cushions has arrived, bringing the soft, sun-drenched colours of the Cooloola coast right into your living room. Crafted ethically, designed beautifully. #CooloolaLiving #CoastalHome
• •From beach wrap to a breezy scarf, our pure cotton sarongs are the ultimate companion for your weekend escape. Lightweight, ethically made, and inspired by the traditions of India and the beauty of the Australian shoreline. How will you wear yours? #SlowFashion #EthicalStyle #BeachLife
• •The art of coming home. Discover our curated selection of furniture, where natural textures and timeless design meet to create your personal sanctuary. Build a space you’ll love for years to come.
• •Looking for a gift that tells a story? From handmade textiles to unique homewares, each piece at Cooloola Living is chosen with care. Give something special, something sustainable. Shop our gifting collection now for thoughtful presents they'll treasure.
• •Just Arrived: A Touch of Coastal Serenity for Your Home