Brand Tone

passionate, nostalgic, and appreciative

Brand Values

• •Heritage & History: A deep respect and celebration of football's past, its legends, and iconic moments.
• •Passion for Football: More than just a sport, football is presented as a cultural phenomenon and a source of identity.
• •Quality & Design: Emphasis on well-made apparel that is aesthetically pleasing and captures the retro football vibe.
• •Authenticity: Connecting with the genuine emotions and memories associated with football.
• •Community/Belonging: Appealing to a shared love for football culture among fans.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (passionate, nostalgic, appreciative), key messaging themes (heritage, passion, quality), preferred vocabulary (e.g., "legends," "iconic," "heritage," "culture"), and things to avoid (e.g., overly casual slang, overly technical jargon unrelated to football history).
• •Immerse in Football Culture: Ensure copywriters have a genuine understanding and appreciation for football history, its iconic players, and significant moments. This allows for authentic and knowledgeable communication.
• •Storytelling is Key: Focus on telling the stories behind the designs, the players, or the eras. Connect emotionally with the audience by evoking memories and the passion associated with football.
• •Consistent Language Across Platforms: Maintain the core tone and values whether writing website copy, social media posts, email newsletters, or product descriptions. While the style might adapt slightly for different channels (e.g., more visual on Instagram, more interactive on Twitter), the underlying passion and reverence should remain.
• •Review and Refine: Regularly review all copy to ensure it aligns with the established brand tone and values. Get feedback from within the team and, if possible, from target customers to ensure the messaging resonates correctly.

Social Perception

Coolligan is generally perceived positively by its target audience as a provider of high-quality, stylish, and nostalgic football-themed apparel. Customers appreciate the unique designs that pay homage to football legends and historical teams. The brand is seen as a go-to for fans looking for retro football fashion that is distinct from standard sportswear. There's an appreciation for the "art side" of football that Coolligan promotes. They have successfully carved out a niche by blending football culture with fashion.

Copy Examples

• •Headline: Relive the Glory. Wear the Legend. *Body:* More than just a shirt, it's a piece of history. Our [Player/Team Name] retro jersey isn't just fabric and thread; it's the echo of roaring crowds, the thrill of unforgettable goals, and the spirit of a true football icon. Feel the legend. Shop now. *Tags:* #Coolligan #FootballHeritage #RetroFootball #LegendaryMoments
• •Headline: The Beautiful Game, Beautifully Crafted. *Body:* At Coolligan, we believe football is an art form. That's why every stitch, every design, is a tribute to the moments and masters that made the game beautiful. Discover apparel that speaks to your football soul. *Tags:* #FootballCulture #FashionLifestyle #TheFootballArtSide #CoolliganStyle
• •Headline: Beyond Ninety Minutes. *Body:* Some passions last a lifetime. Coolligan captures the enduring spirit of football, crafting pieces that celebrate the stories, the heroes, and the undying love for the game. It's not just fashion, it's a statement. *Tags:* #FootballPassion #TimelessStyle #CoolliganLegacy
• •Headline: Every Shirt Tells a Story. What Will Yours Say? *Body:* From the terraces to the streets, your love for football is undeniable. Our collections are inspired by the tales woven into the fabric of the game. Choose the chapter of football history you want to wear. *Tags:* #FootballStories #WearYourPassion #CoolliganCommunity #RetroStyle
• •Headline: Inspired by Legends. Designed for Fans. *Body:* We delve into the archives of football greatness to bring you apparel that resonates with the heart of every true supporter. Experience the nostalgia, embrace the style. This is Coolligan. *Tags:* #FootballLegends #FanCulture #CoolliganOfficial #VintageFootball