Brand Tone

Helpful, Accessible, Practical, and Solution-Oriented

Brand Values

• •Customer-Centricity
• •Quality and Durability
• •Comfort and Well-being
• •Practicality and Diversity
• •Reliability

Best Practices

• •Lead with the Solution: Always frame product descriptions and ads around the problem they solve or the benefit they provide. Instead of "1080P Webcam," try "Look Professional in Every Meeting."
• •Maintain a Helpful, Human Tone: Write as if you are genuinely helping a friend find the right product. Use "you" and "your" to speak directly to the customer. The promise of a personal reply within an hour should be reflected in the overall communication style.
• •Emphasize Core Values: Seamlessly integrate the values of quality, durability, and customer comfort into your copy. Use phrases like "Built to last," "Your comfort is our priority," or "Reliable gear for your peace of mind."
• •Keep it Simple and Direct: Avoid overly technical jargon, even for PC components. The brand's "no-nonsense" approach should translate to clear, easy-to-understand language that gets straight to the point.
• •Use Testimonials to Build Trust: Leverage positive customer reviews in your marketing materials. Short quotes like "Fast delivery, just what I needed!" can be powerful social proof on product pages, ads, and social media posts.

Social Perception

Reliable and efficient online retailer, seen as a no-nonsense webshop where the customer comes first, and a versatile store for various needs.

Copy Examples

• •Headline: End Your Workday Without the Ache. Body: Clicks, scrolls, and deadlines don't have to be a pain in the wrist. Our ergonomic mouse is designed to fit your hand naturally, providing comfort and support from your first coffee to your final email. Work smarter, feel better.
• •Image/Video: A happy cat playing with a new toy. Copy: Your furry co-worker deserves a promotion. Treat them to our latest collection of engaging pet toys and comfy beds. Because a happy pet makes for a happy home office. #CoolgodsPets #WorkFromHomeBuddy
• •Headline: Gadgets, Gear, and Good Stuff for Your Daily Life. Body: From the tech that powers your work to the gear that fuels your adventures. Coolgods.nl has a surprisingly awesome collection of products to make your life easier and more fun. Fast shipping, great service. Discover your next favorite thing today.
• •Subject: Your Next Adventure is Calling. Are You Packed? Snippet: Don't let faulty gear ruin a perfect getaway. Our durable and innovative camping supplies are built for the wild, so you can focus on making memories.
• •Headline: The Power Your PC Has Been Waiting For. Body: Whether you're building a new gaming rig from scratch or giving your current setup a much-needed boost, our PC components deliver the performance and reliability you need. No jargon, just power. Shipped fast to get you back in the game sooner.