Brand Tone

Introspective, Socially Conscious, and Artistic

Brand Values

• •Authentic Expression
• •Social Commentary
• •Creativity

Best Practices

• •Channel the Artist's Voice
• •Tell the Story Behind the Art
• •Build a Social Presence
• •Complete the Website Narrative
• •Foster a Community, Not Just Customers

Social Perception

Perception is likely confined to existing listeners and fans of artist CoolGmack, who see it as an official, authentic source for merchandise. For the general public, there is virtually no visibility or perception due to lack of online presence.

Copy Examples

• •coolgmack's enterprise isn't just a store; it's the home for every story, lyric, and idea from the mind of CoolGmack. Each piece of merch and every book is an extension of the art. We believe in authentic expression and creating work that makes you think and feel. This is where the music and the message take physical form.
• •This is more than a collection of poems; it's a reflection of our time. "Poetic Injustices in Amerikkka" delves into the systemic issues and unheard stories of modern America. A must-read for those who believe in the power of words to challenge and inspire change.
• •Inspired by the album, the "Sucker4love" tee is for anyone who has ever given their all. It’s a statement of vulnerability, resilience, and the universal experience of love and heartbreak. Wear it with pride.
• •Every day is a fresh start. The new "mornin'" collection is designed for the grind, the hustle, and the quiet moments before the world wakes up. Clean, essential, and ready for whatever your day holds. Shop the new collection now.
• •Money is a mindset. The "ColdCa$h" hoodie is for the focused, the driven, and those who create their own value. Limited run available now. Link in bio. #coolgmack #indiemerch #streetweardesigner #artisticapparel