Brand Tone

Expert, Premium, Passionate, Approachable, Modern

Brand Values

• •Quality
• •Expertise & Curation
• •Customer Satisfaction & Service
• •Passion for Wine
• •Accessibility (to premium products & knowledge)

Best Practices

• •Educate Before You Sell: Always lead with expertise and valuable information.
• •Emphasize Quality and Curation: Consistently use language that highlights the premium nature of the products and the careful selection process.
• •Speak the Language of Wine Lovers: Infuse copy with terms and sentiments that resonate with oenophiles.
• •Maintain a Helpful and Accessible Voice: While an expert, avoid overly technical jargon without explanation.
• •Develop a Brand Style Guide: Create a comprehensive document outlining the brand's voice, tone, approved terminology, and no-go words/phrases.

Social Perception

Trusted Retailer, Knowledgeable Experts, Provider of Premium Products, Good Customer Service, Growing Local Presence

Copy Examples

• •Headline: Preserve Perfection. Elevate Your Collection. Body: At Coolersomm, we understand that every bottle tells a story. Our expertly curated range of premium wine fridges and accessories ensures your cherished wines are perfectly stored and exquisitely served. Discover the art of wine enjoyment, guided by passion and precision. Call to Action: Explore Our Collections.
• •Headline: For the Love of Wine. By a Sommelier's Standard. Body: Born from a passion for oenology and a quest for unparalleled quality, Coolersomm offers more than just products; we offer an enhanced wine experience. From the ideal chill to the perfect pour, trust our WSET-certified expertise to guide your selections. Call to Action: Shop with Confidence.
• •Headline: Your Wine Deserves the Best. We Deliver It. Body: Don't let subpar storage compromise your collection. Coolersomm is the UK's leading specialist in premium wine fridges, partnering with elite brands like SwissCave and Liebherr. Experience five-star service and safeguard your investment. Call to Action: Find Your Ideal Wine Fridge Today.
• •Headline: Uncork Excellence. Every Time. Body: From robust wine coolers that protect your finest vintages to elegant glassware that enhances every nuance, Coolersomm is your dedicated partner in the world of fine wine. We meticulously select only the highest quality accessories for the discerning enthusiast. Call to Action: Discover Our Accessories.
• •Headline: More Than a Store. A Haven for Wine Lovers. Body: Visit our Wandsworth wine bar and showroom. Experience expert advice, browse our premium wine fridges, or simply enjoy a glass of meticulously selected fine wine. At Coolersomm, we share your passion. Call to Action: Visit Us in Wandsworth / Book a Table.