Brand Tone

practical, accessible, and value-oriented

Brand Values

• •Accessibility
• •Value
• •Simplicity and User-Friendliness
• •Innovation in Practicality
• •Customer-Centricity

Best Practices

• •Lead with Value: Always emphasize the balance of price and performance. Use phrases like "affordable," "value-driven," and "budget-friendly" to set clear expectations.
• •Focus on the User's Needs: Frame product features in terms of benefits for the target audience (e.g., "perfect for students," "ideal for your home office," "great for everyday tasks").
• •Use Clear and Simple Language: Avoid overly technical jargon. The tone should be accessible and straightforward, reflecting the user-friendly nature of the products.
• •Maintain a Helpful and Supportive Stance: Offer practical advice and tips through blog posts or social media to help users get the most out of their purchase, reinforcing the idea of being an empowering brand.
• •Be Honest About Limitations: While highlighting strengths, don't over-promise. Acknowledge that these are not high-performance gaming or video-editing machines. This transparency builds trust with consumers who appreciate knowing exactly what they are buying.

Social Perception

A reliable, no-frills brand that delivers on its promise of affordable computing, perceived as a good choice for those on a budget who need a laptop for basic productivity and entertainment, built on a foundation of practicality and good value.

Copy Examples

• •Stop Overpaying for Everyday Tech. Your daily tasks don’t require a four-figure laptop. The Coolby ZealBook delivers the speed and functionality you need for browsing, streaming, and working, all without the premium price tag. Smart, sleek, and savvy—just like you.
• •Feather-Light. Wallet-Friendly. Introducing the new Coolby RiaBook. Engineered to be your go-to device for productivity on the move. With a stunning Full HD display and a design so light you'll forget it's in your bag, it’s the perfect companion for students, freelancers, and everyone in between.
• •The Power to Do, at a Price You'll Love. From morning emails to late-night movies, the Coolby HealBook is built to keep up. With a responsive Intel processor and ample RAM, multitasking is a breeze. Experience smooth performance that makes sense for your budget.
• •Your Smartest Second Screen. Need a reliable laptop for travel or home without duplicating the cost of your primary work machine? Coolby offers the perfect solution. A fully functional, lightweight laptop that’s ready for any task you throw its way. It’s not just a purchase; it’s a smart decision.
• •Unbox Productivity. The Coolby experience is designed to be simple from the start. Easy to set up and even easier to use, our laptops come with Windows 11 and everything you need to get going. Dive into your work, not into a complicated user manual.