Tono de Marca

Friendly and Welcoming, Fun and Playful, Proudly Canadian, Family-Oriented

Valores de Marca

• •Canadian Heritage & Support: We pride ourselves on being a Canadian family-owned business, supporting as many of our fellow Canadian companies as possible.
• •Customer Service & Experience: A long-standing tradition of customer service is highlighted, aiming for a welcoming and fun atmosphere.
• •Quality & Uniqueness: The brand features unique apparel, gifts, and souvenirs.
• •Fun & Memorability: Aiming to provide products that help customers create and remember fun experiences.
• •Family Business: The Canadian operations are proudly family-owned and operated by the Cudmore family.

Mejores Prácticas

• •Embrace Hermie's Personality: Consistently channel the fun, friendly, and slightly cheeky persona of your moose mascot in your language. Ask, "How would Hermie say this?"
• •Sprinkle in Canadiana (Authentically): Use Canadian slang or references where appropriate and natural, reinforcing the brand's roots without overdoing it. Keep it light and positive.
• •Focus on Fun and Memories: Frame product benefits around the joy, memories, and experiences they represent, rather than just the physical attributes.
• •Maintain a Conversational, Welcoming Style: Write as if you're speaking to a friend or a welcome guest. Use contractions, friendly questions, and an upbeat rhythm.
• •Keep it Family-Friendly: Ensure all copy is appropriate and appealing to a broad audience, including families with children, aligning with the "family favourite" perception.

Percepción Social

Positive Association with Canadian Souvenirs, Fun and Appealing to Tourists & Families, Good Quality Products, Welcoming Atmosphere

Ejemplos de Copy

• •Headline: Take a Moose Piece of Canada Home! 🇨🇦 Body: Our shelves are packed with fun, cozy, and oh-so-Canadian goodies. Hermie the Moose approved!
• •Instagram Caption: Sweater weather just got a whole lot cooler (and moosier!). 😉 Grab your new favourite Canadian-designed hoodie and make some memories. #CoolAsAMoose #ProudlyCanadian #CanadaStyle
• •Product Description (for a t-shirt): Warning: May cause extreme Canadian pride and spontaneous smiles! This super-soft tee, featuring our pal Hermie, is designed by our family right here in Canada. Wear your adventure!
• •Email Subject Line: Moose News: Fresh Canadian Fun Inside! Email Snippet: Hey there, fellow adventurer! Just a friendly hello from your favourite moose-loving Canadian store. We've got new arrivals that are as cool as a Canadian winter (but much warmer to wear!).
• •In-Store Signage: Smile! You're in Moose Country. Find your perfect Canadian souvenir and share the fun. Our family is here to help!