Brand Tone

Passionate, Knowledgeable, Friendly, and Sustainable

Brand Values

• •Sustainability/Reuse
• •Quality/Timeless Design
• •Uniqueness/Individuality
• •Community
• •Customer Connection

Best Practices

• •Emphasize Sustainability and History: Always weave in the value of reuse, repurposing, and the stories behind vintage pieces. Use words like "timeless," "history," "heritage," "sustainable," and "conscious choice."
• •Be Specific and Knowledgeable: Highlight eras (e.g., "1960s teak"), materials, and design styles (e.g., "mid-century modern lines"). This showcases expertise and educates the customer.
• •Maintain a Friendly, Community-Focused Voice: Use welcoming language. Refer to the local area ("Cook Street Village," "Victoria"). Encourage interaction (e.g., "Visit us," "Contact us").
• •Highlight Uniqueness and Scarcity (Gently): Emphasize "hard-to-find," "ever-changing inventory," and "one-of-a-kind" aspects to create a sense of discovery, without being overly pushy.
• •Visual Storytelling Alignment: Ensure the tone of the copy matches the visual aesthetic of the products and the brand's online presence (e.g., clean, well-lit photos of classic pieces for Instagram should be paired with equally refined and appreciative copy).

Social Perception

Trusted Local Business, Destination for Specific Styles, Contributor to Local Charm, Environmentally Conscious Choice

Copy Examples

• •Instagram Post (Image: Beautifully restored teak sideboard): A piece that whispers stories of eras past. This mid-century modern sideboard isn't just furniture; it's a slice of history, ready to add timeless elegance to your home. Discover our ever-changing collection in-store today. #CookStreetVintage #MidCenturyModern #TeakFurniture #VintageHome #SustainableStyle #VictoriaBC
• •Website Banner (Homepage): Restore. Reuse. Reimagine. At Cook Street Vintage, we bring the beauty of the past into today's homes. Explore our curated collection of mid-century modern furniture and housewares.
• •Local Ad (Community Newspaper/Blog): Looking for something unique for your space? Cook Street Vintage offers hard-to-find home accessories and quality teak furniture from the 1950s, 60s, and 70s. Visit us in Cook Street Village and find your next treasure!
• •Instagram Story (Series of short videos showcasing new arrivals): New in store! ✨ We're thrilled to unpack these stunning mid-century pieces that arrived this week. Swipe to see more or visit us for the full view. Remember, our inventory is always changing! #VintageFinds #NewArrivals #MCMdecor #ShopLocalVictoria
• •Consignment Call-Out (Website/Social Media): Ready to give your mid-century furniture a new home? Cook Street Vintage buys and consigns quality pieces. Get in touch and let's see how your items can fit into our collection! #VintageConsignment #MidCenturyFurniture #SellYourVintage #VictoriaBC