Brand Tone

Authentic, Passionate, Friendly, Approachable, Humorous, Engaging, Educational, Informative, Family-Oriented, Warm

Brand Values

• •Authenticity
• •Cultural Sharing & Preservation
• •Family & Heritage
• •Community & Connection
• •Joy of Cooking

Best Practices

• •Embrace Authenticity Always: Ensure all copy, from product descriptions to social media captions, reflects a genuine passion for traditional Chinese cuisine and culture. Avoid overly Americanized or generic food language. Share the stories behind the recipes.
• •Maintain a Friendly, Inclusive Voice: Write as if you're talking to a friend or a member of the "CookingBomb Family." Use warm, welcoming language. Encourage questions and interaction, making everyone feel capable of trying the recipes.
• •Inject Personality and Humor (Where Appropriate): Don't be afraid to let Vivian's bright personality and sense of humor shine through, especially on platforms like TikTok and Instagram. Relatable anecdotes and lightheartedness make the brand more engaging.
• •Educate and Empower: Position copy to not only share a recipe but also to teach something new – about an ingredient, a technique, or a cultural tradition. Empower your audience to explore and experiment with confidence.
• •Highlight Family and Heritage: Weave in the importance of family traditions and the heritage behind the food. Mentioning "Nai Nai" or the "circus" reinforces the brand's core values and adds a personal, trustworthy touch.

Social Perception

Trusted Authority, Inspirational Figure, Relatable & Likeable, Helpful & Resourceful, Positive & Engaging

Copy Examples

• •Headline: Taste the Tradition. Bring Home the True Flavors of Sichuan with CookingBomb. Body: Tired of a bland takeaway? Discover the authentic, soul-warming taste of real Chinese cooking. Vivian's family recipes, straight from Chengdu to your kitchen. #CookingBomb #AuthenticChinese #SichuanFlavors
• •Headline: Unlock the Secrets of the Asian Market with CookingBomb! Body: Ever feel lost in the aisles? Let Vivian guide you! From choosing the perfect soy sauce to mastering new ingredients, we make authentic Asian cooking easy and fun. Join the CookingBomb family! #AsianMarket #CookingTips #VivianAronson
• •Headline: From Nai Nai’s Kitchen to Yours: CookingBomb Chili Sauce is BACK! Body: The wait is over! Experience the numbing, delicious, and authentic taste of CookingBomb's signature chili sauce – a recipe cherished for generations. Spice up your meals the traditional way! (Limited Stock!) #CookingBombChiliSauce #SichuanHeat #FlavorExplosion
• •Headline: More Than Just Recipes, It's a Taste of Home. Body: CookingBomb isn't just about food; it's about sharing culture, heritage, and the joy of a home-cooked meal. Discover authentic Chinese dishes and stories with Vivian. What will you create today? #ChineseCulture #HomeCooking #CookingWithLove
• •Headline: Join the "Circus"! Fun, Flavor, & Family with CookingBomb. Body: Get ready for delicious food and a lot of laughs! Follow Vivian Aronson and her 'circus' for easy-to-follow authentic Chinese recipes that your whole family will love. Let's get cooking! #FamilyRecipes #FunInTheKitchen #CookingBomb