Brand Tone

Conscious & Caring, Artisanal & Passionate, Pure & Luxurious, Educational & Informative, Community-Oriented (implied)

Brand Values

• •Sustainability: This is a core value, repeatedly emphasized through "giving back to nature," using natural ingredients, and reducing plastic waste.
• •Natural & Pure: Focus on ingredients "plucked from nature" and avoiding harmful synthetic substances.
• •Quality & Efficacy: Aims to provide hair care that genuinely works and improves hair health, as evidenced by the founder's story.
• •Handcrafted & Passion-Driven: Products are made by hand with "passion and care."
• •Authenticity & Transparency: The founder shares her personal story and the brand educates consumers about ingredients and environmental impact.
• •Simple Luxury: Finding luxury in simplicity and naturalness.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., conscious, caring, pure, educational, artisanal), including do's and don'ts for language, specific preferred words/phrases, and words to avoid.
• •Prioritize "Sustainability" and "Natural" in Messaging: Ensure these core values are woven into all communications, from product descriptions to social media captions and ad copy. Use terms that evoke nature, purity, and ecological responsibility.
• •Tell Authentic Stories: Continue sharing the founder's journey, the process of handcrafting products, or the benefits of specific natural ingredients. Storytelling builds connection and reinforces authenticity.
• •Engage with Your Community Mindfully: When responding to comments or messages, maintain the caring and informative tone. Answer questions thoroughly and reinforce the brand's commitment to its values.
• •Visual Consistency: Ensure that the visuals (photography, videography, graphics) used across all platforms align with the brand's tone – natural, clean, perhaps with a touch of minimalist luxury, reflecting the handcrafted and eco-friendly nature of the products.

Social Perception

Customers likely perceive Cookii.se as an environmentally responsible brand that cares about health and natural ingredients. It would appeal to those seeking to reduce their plastic consumption and make more sustainable lifestyle choices. The brand is likely seen as trustworthy and authentic due to its emphasis on natural ingredients and the founder's personal involvement. It may be viewed as a niche, potentially premium brand due to its handcrafted nature and focus on specific values. The primary audience seems to be environmentally conscious individuals in Sweden who value natural, handcrafted beauty products.

Copy Examples

• •Instagram Post (Image: Shampoo bar with natural ingredients like lavender): Nourish your hair, honor nature. 🌿 Our handcrafted shampoo bars are a loving blend of pure, natural ingredients, leaving your hair radiant and our planet a little greener. What are your favorite natural scents? #CookiiSE #NaturalHairCare #SustainableBeauty #HandcraftedGoodness #HealthyHairJourney
• •Facebook Ad (Targeting: Eco-conscious consumers in Sweden): Tired of plastic bottles cluttering your shower and harming our earth? Make the switch to Cookii.se! ✨ Our luxurious shampoo and conditioner bars are packed with nature's best, handmade with love in Sweden. Experience vibrant hair and a cleaner conscience. Learn more and discover your hair's new best friend! [Link to website] #GoPlasticFree #SustainableLiving #SwedishMade #EcoBeauty #HairCareRevolution
• •Website Banner: Pure ingredients. Pure intentions. Purely beautiful hair. Discover Cookii.se – handcrafted, sustainable hair care that loves you and the Earth back. [Shop Now Button]
• •Email Newsletter Snippet (Subject: Give Your Hair the Gift of Nature): At Cookii.se, we believe what we take from nature, we can give back. That's why each shampoo and conditioner bar is a testament to purity, crafted by hand with the finest natural ingredients. Say goodbye to harsh synthetics and hello to hair that’s truly revitalized, a healthier you, and a happier planet. Explore our collection this week and find the perfect natural match for your hair.
• •Product Description (for a "Harmony" shampoo bar): Find your hair’s perfect harmony. Our 'Harmony' shampoo bar, lovingly handcrafted, blends [mention 2-3 key natural ingredients] to gently cleanse, nourish, and add natural volume. Free from harsh chemicals, full of nature’s goodness. Sustainable, effective, and divinely scented – it’s more than shampoo, it’s a ritual. [Learn More/Add to Cart]