Brand Tone

Friendly, Creative, Enthusiastic, Helpful, Supportive, and Innovative

Brand Values

• •Creativity & Self-Expression: Enabling users to bring their unique ideas to life, from custom cookie cutters to artistic prints and functional parts.
• •Accessibility & Ease of Use: Making 3D design and printing accessible to a broad audience, regardless of technical expertise, through intuitive software.
• •Quality & Beauty: Providing high-quality filaments with exceptional and unique colors that result in beautiful prints.
• •Community: Fostering a supportive and collaborative environment for users to learn, share, and grow their 3D printing skills.
• •Innovation & Responsiveness: Continuously developing new products and features based on market needs and user feedback.

Best Practices

• •Embrace "Fun, Bright, and Colorful": Infuse your language with positivity, enthusiasm, and vivid descriptions, especially when talking about colors and creative possibilities. Use emojis where appropriate to enhance playfulness.
• •Prioritize "User-Friendly" and "Accessible": Explain technical aspects in simple, clear terms. Focus on how Cookiecad empowers users, regardless of their skill level, to achieve their creative goals. Avoid overly technical jargon where possible.
• •Foster Community and Connection: Use inclusive language ("we," "us," "our community"). Encourage interaction, sharing, and mutual support. Frame your products as tools that bring people together.
• •Showcase Creativity and Inspiration: Highlight the diverse applications of your products. Tell stories of what users are creating. Ask open-ended questions to spark imagination.
• •Be Genuinely Helpful and Supportive: When addressing potential issues or providing instructions, maintain a patient, understanding, and encouraging tone. Position the brand as a reliable partner in the user's creative journey.

Social Perception

Cookiecad is generally perceived positively as a source of high-quality, uniquely colored filaments and a user-friendly tool for creating custom 3D models, especially cookie cutters. It is also viewed as a brand that is engaged with its community and listens to feedback.

Copy Examples

• •Headline: Unleash Your Inner Maker! ✨ Body: Got a brilliant idea? With Cookiecad Designer and our rainbow of vibrant filaments, turning your wildest designs into 3D reality is easier (and more fun!) than you think. Let's make something amazing today! #CookiecadCreations
• •Headline: From Sketch to Sweet Treat (or Superb Stamp!) 🍪🎨 Body: Doodle it, upload it, print it! Cookiecad Designer takes your 2D dreams and transforms them into perfectly printable 3D models. What will you create first? #3DMadeEasy #CookiecadDesigner
• •Headline: Color Your World in 3D! 🌈 Body: Why stick to boring when you can print in Bubblegum Elixir or Unicorn Silk? Our filaments are packed with personality, making every print a showstopper. Explore the Cookiecad colorverse! #3DPrinting #ColorfulFilament
• •Headline: Join the Friendliest Print Party Around! 🥳 Body: Stuck on a design? Bursting to share your latest masterpiece? Our Cookiecad Community is the place to be! Connect with fellow creators, get expert tips, and share the 3D printing joy. [Link to Forum/Discord] #CookiecadCommunity #MakersGonnaMake
• •Headline: Print Happy with Cookiecad! 😊 Body: We believe 3D printing should be a joy, not a chore. That’s why we craft easy-to-use software and filaments that print like a dream. Ready to add some fun to your prints? #HappyPrinting #Cookiecad