Brand Tone

Aspirational, Thoughtful, Conscious, Feminine, Confident, Timeless, Effortless, Personal, Inspired

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Sustainability
• •Ethical Considerations
• •Femininity & Empowerment
• •Connection to Nature & Travel

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Cooke Swim tone (e.g., aspirational, thoughtful, confident, feminine, timeless, evocative). Include approved vocabulary, phrases to avoid, and examples of on-brand and off-brand copy.
• •Focus on Storytelling: Weave narratives around travel, nature, confidence, and timelessness into product descriptions, social media posts, and email marketing. Share the inspiration behind collections and designs, like the "Pressed Floral print" story.
• •Emphasize "Timeless" and "Quality" over "Trendy": While acknowledging current aesthetics, the core message should revolve around pieces that last beyond seasons, both in style and durability.
• •Integrate Sustainability Naturally: Talk about recycled materials and ethical practices as inherent parts of the brand's quality and thoughtfulness, rather than just a tagline. Explain *why* these choices are made (e.g., "for a full Cooke Swim experience. Best enjoyed poolside, ocean-bound, sunrise to sunset," paired with resort wear made from buttery soft swim).
• •Use Evocative and Sensory Language: Appeal to the feeling of vacation, the touch of soft fabrics, and the beauty of global destinations. Use words that paint a picture and inspire wanderlust, reinforcing the "vacation state of mind."

Social Perception

High-Quality & Stylish, Sustainable & Ethical Choice, Aspirational Lifestyle Brand, Associated with "Holiday Muses", Good Customer Experience (General)

Copy Examples

• •Headline: "Chase the Sun. Discover Your Forever Swim." Body: "Crafted with recycled Italian fibres and inspired by endless horizons, our latest collection is designed for your unforgettable moments. Feel confident, feel timeless. #CookeSwim"
• •Headline: "Effortless Style, Consciously Made." Body: "At Cooke Swim, we believe in beauty that endures and practices that protect. Our resort wear is thoughtfully designed to journey with you, season after season. Explore pieces made with integrity. #SustainableStyle #CookeResort"
• •Headline: "Embrace Your Inner Muse." Body: "Inspired by the confident spirit of women who create their own adventures. Our swimwear flatters, empowers, and moves with you. What story will your Cooke Swim tell? #VacationStateofMind #FemininePower"
• •Headline: "From Sunrise Swims to Sunset Soirées." Body: "Versatile pieces designed to mix, match, and travel beautifully. Our buttery soft swim and elegant resort wear take you effortlessly from poolside lounging to golden hour glow. Experience the Cooke Swim difference. #TravelInStyle #EffortlessChic"
• •Headline: "Inspired by Nature. Crafted for You." Body: "Our exclusive prints are born from a love for the natural world and cherished travel memories. Each piece is a wearable work of art, made with recycled materials because we care for the planet as much as you do. #NatureInspired #EthicalFashion"