Brand Tone

Humorous & Irreverent, Energetic & Enthusiastic, Authentically Australian, Community-Focused & Inclusive, Bold & Unapologetic

Brand Values

• •Fun & Good Times
• •Adventure & Freedom
• •Mateship & Connection
• •Practicality & Protection
• •Authenticity

Best Practices

• •Embrace Aussie Slang (Authentically): Continue using colloquialisms like "mates," "legend," "arvo," "servo," "keen," "reckon," "bonza," "no worries," "she'll be right," etc., naturally within the copy. Ensure it sounds genuine and not forced.
• •Keep it Upbeat and Energetic: Use exclamation marks, emojis (🎉, 🔥, 😎, 🕶️), and dynamic verbs. Write in a way that conveys excitement and the thrill of a party or festival.
• •Inject Humour and Playfulness: Don't be afraid to be a bit cheeky, use puns, or make light-hearted jokes, especially related to party and festival culture. The brand name itself sets this precedent.
• •Focus on the "Us" vs. "Them" (Community): Address the audience directly as "legends," "party animals," "crew," etc. Foster a sense of community by talking about shared experiences and inside jokes relevant to the festival scene.
• •Short, Punchy, and Scannable: Given the target audience and the platforms (especially social media), keep copy relatively concise and easy to digest. Use clear calls to action and make the benefits (fun, protection, style) immediately obvious.

Social Perception

Fun & Reliable Party Gear, Relatable & Engaging, Youthful & Trendy, Trustworthy (within its niche)

Copy Examples

• •OI OI LEGENDS! 🔥 Your peepers ain't ready for this! Introducing the new [Product Name] Goggles - guaranteed to keep the good times rollin' and the dust bitin' the... well, dust. Chuck 'em on and get ready to send it! Link in bio, you mad dogs! #CookedAussies #FestivalFashion #ProtectYaEyes #NewGear
• •Heading to a bush doof? Ready to get absolutely cooked (in the best way)? Our PartyProof Goggles are your ultimate wingman. They'll stick with ya through thick clouds of dust, surprise sprinkler attacks from that one mate, and sunrise sets that turn into blurry memories. Built tough, lookin' fresh. What more could a party animal ask for?
• •⚡️ GETCHA GOGGLES ON SALE! ⚡️ Don't be a drongo, save some coin!
• •When the bass drops and your Cooked Aussies goggles are the only thing holding your life together. 😂🤘 Who's been there? #FestivalVibes #BushDoof #CookedAussies #PartyProof
• •Sick of gritty eyes ruining your festival buzz? 😤 Cooked Aussies Party Goggles are here to save your sight (and your sanity!). Designed by Aussies, for Aussies who love a bloody good time. Shop now and party on, legends! 👉 [Link]