Brand Tone

Problem-Solving & Relatable, Comfort-Oriented & Caring, Innovative & Clever, Friendly & Casual, Slightly Playful/Cheeky

Brand Values

• •Connection & Intimacy
• •Comfort
• •Problem-Solving & Innovation
• •Quality (Stated)
• •Versatility

Best Practices

• •Emphasize the "Why": Consistently focus on the core benefit – enabling comfortable closeness and solving the "numb arm" problem. Every piece of copy should tie back to enhancing comfort and connection.
• •Use Relatable Language: Employ a friendly, casual, and slightly informal tone. Use words and scenarios that resonate with couples and side-sleepers (e.g., "spooning," "snuggling," "binge-watching").
• •Maintain Visual Consistency: Ensure that imagery and videos on social media and the website reflect the brand's values of comfort, connection, and relaxed intimacy.
• •Share User Stories (Selectively): Leverage positive testimonials and user-generated content that showcase real-life benefits and reinforce the problem-solving nature of the pillow. Address common concerns from negative reviews constructively if possible (e.g., new designs, usage tips).
• •Be Consistent Across Channels: Whether it's the website, social media captions, email marketing, or ad copy, the voice should remain consistently friendly, problem-solving, and focused on comfort and connection.

Social Perception

Inventive Solution, Mixed User Experience, Conversation Starter, Giftable Novelty, Niche but Relatable

Copy Examples

• •Headline: Stop the Squeeze, Extend the Snuggle! Body: Tired of your arm playing 'pins and needles' during cuddle time? The CoodlePillow’s unique arched design means more comfort, more closeness, and zero "dead arm" drama. Cuddle longer, sleep better.
• •Headline: The Original Cuddle Optimizer is Here. Body: Don't let an aching arm cut your cuddle short. CoodlePillow is the OG solution for couples who love to be close. Patented design, made in the USA, for endless comfort.
• •Headline: Your Arm’s New Best Friend (And Your Partner’s Too!). Body: Whether you're the big spoon, a dedicated side-sleeper, or a movie marathon enthusiast, the CoodlePillow provides the perfect nook for your arm, ensuring comfort without compromise.
• •Headline: Gift a Better Night's Cuddle. Body: Looking for a unique and thoughtful gift? The CoodlePillow is perfect for anniversaries, weddings, or just because. Give the gift of uninterrupted closeness and comfort.
• •Headline: Nap Anywhere, Cuddle Everywhere. Body: From your bed to the couch, or even on your next adventure, the lightweight CoodlePillow is your go-to for pressure-free naps and cozy cuddles. Travel-friendly comfort is now a reality!