Brand Tone

Artisanal & Authentic, Elegant & Luxurious, Culturally Rich & Story-Driven, Ethical & Conscious

Brand Values

• •Quality Craftsmanship
• •Cultural Heritage
• •Authenticity
• •Elegance & Style
• •Empowerment (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, authentic, vibrant, respectful), and an articulation of the 'why' behind the brand. This should include examples of 'do's and don'ts.'
• •Storytelling is Key: Consistently weave in the narrative of Colombian heritage, the artisans, and the unique craftsmanship behind each bag. This reinforces authenticity and cultural value.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and highlight the beauty, texture, and artistry of the handmade products (e.g., 'vibrant threads,' 'supple leather,' 'intricate weave').
• •Maintain a Respectful and Appreciative Tone: When speaking about the artisans and Colombian culture, ensure the language is respectful, appreciative, and accurately represents their work and heritage. Avoid cultural appropriation or misrepresentation.
• •Consistency Across All Channels: Ensure the defined brand tone is consistently applied across the website, product descriptions, social media posts, email marketing, and any customer interactions. Regular audits of content can help maintain this consistency.

Social Perception

Customers appreciate the vibrant designs and one-of-a-kind nature of these bags. The handmade quality is often highlighted. Buyers are often drawn to the story behind the products and the support for artisan communities. There's an appreciation for fair trade practices and supporting artisans.

Copy Examples

• •Headline: COOBA London: Weaving Colombian Heritage into Modern Elegance. Body: Discover our exclusive collection of handmade luxury leather bags and authentic mochilas. Each piece tells a story of tradition, crafted with passion by Colombian artisans. Carry a masterpiece.
• •Headline: More Than a Bag, It's a Statement. Body: COOBA London bags are a celebration of vibrant culture and meticulous craftsmanship. Ethically sourced and exquisitely designed, find the perfect expression of your unique style.
• •Headline: The Art of Slow Fashion. The Soul of Colombia. Body: In a world of fleeting trends, COOBA London offers timeless elegance. Our handmade bags are crafted to last, embodying the rich artistic heritage of Colombia in every stitch.
• •Headline: From the Hands of Artisans to Yours. Body: Experience the unparalleled quality of COOBA London. We partner directly with Colombian craftspeople to bring you authentic, handcrafted leather bags and mochilas that blend tradition with contemporary luxury.
• •Headline: Own a Piece of Colombian Artistry. Body: COOBA London invites you to explore a world where fashion meets heritage. Our curated selection of handmade bags showcases the vibrant spirit and exceptional skill of Colombian artisans. Elevate your style with a story.