Brand Tone

Edgy and Contemporary, Cultured and Curatorial, Authentic, Professional yet Accessible, Visually Driven

Brand Values

• •Artistic Evolution and Innovation
• •Authenticity and Storytelling
• •Cultural Preservation and Dialogue
• •Community and Connection
• •Challenging Perceptions

Best Practices

• •Acknowledge the origins of the art forms (e.g., graffiti, street art) while highlighting their contemporary relevance and evolution. Use language that is both respectful of history and forward-looking.
• •Let the artwork lead. Captions and descriptions should enhance the visual experience, providing context or a thought-provoking angle rather than overshadowing the art. Be concise but impactful.
• •While the goal is to sell art and attract visitors, the language should reflect a genuine passion for the art and artists. Avoid overly salesy or gimmicky language that could undermine the perceived authenticity of the art forms.
• •Weave in educational elements about the artists, movements, or techniques without being overly academic or didactic. The tone should be more that of an informed insider sharing insights.
• •Ensure the tone of voice is recognizable whether it's on Instagram, the website, a press release, or an email newsletter. This builds a strong, cohesive brand identity.

Social Perception

Respected Hub for Street Art and Contemporary Urban Art, Curatorially Strong, Influential in its Niche, Los Angeles Art Scene Contributor

Copy Examples

• •RAW ENERGY. REFINED VISION. CONTROL Gallery presents [Exhibition Name], a new body of work by [Artist Name] that dissects the urban canvas. Opening [Date]. Link in bio for preview. #ControlGallery #ContemporaryArt #[ArtistName] #LAArtScene #StreetArtEvolved
• •Beyond the hype, there's the hand. [Artist Name] has been a pivotal voice in the [specific movement, e.g., post-graffiti] dialogue for years. Discover their story and the intricate layers behind their latest collection, now on view at CONTROL. #ArtAuthenticity #ControlGalleryArtists #UrbanNarratives #[ArtistHashtag]
• •What happens when the ephemeral meets the enduring? CONTROL Gallery's current exhibition, '[Exhibition Title],' explores the potent legacy of street culture in contemporary art. A dialogue between past, present, and the mark-makers who define both. Visit us. #ArtHistoryNow #CulturalImpact #CONTROLThemes #GraffitiCulture
• •Step into CONTROL. Experience the pulse of contemporary art that challenges, reflects, and resonates. We're not just showing art; we're curating conversations. Open [Days, Hours]. 434 N La Brea Ave. #LAArt #ArtGallery #ContemporaryArt #CONTROLYourPerspective #BeyondTheStreets
• •Own a piece of the dialogue. The official catalogue for '[Exhibition Name]' is now available. Featuring exclusive artist interviews, stunning reproductions, and critical essays. A testament to an art form that refuses to be contained. Shop now via link in bio. #ArtBook #ControlGalleryPubs #StreetArtHistory #LimitedEdition